At Ooredoo Qatar, I lead digital care across WhatsApp, Live Chat, Facebook, X, and Instagram, managing 90+ Team Leaders and digital care agents. I govern service KPIs and coordinate with internal teams and vendors to address service-impacting issues.
I led the Microsoft Dynamics 365 integration that unified digital customer channels and the implementation of AI-powered bots to improve responsiveness and streamline support.
As an IVR Specialist, I led deployment of the multilingual Hayya Voice Bot for FIFA World Cup Qatar 2022, supporting seven languages, including Japanese. I also designed and optimized IVR solutions to improve call flow efficiency and customer experience.
Earlier at Ooredoo Qatar, I led a CSAT improvement project using existing Cisco resources, analyzing customer feedback and complaints to address case-closure quality and L2 reachability gaps. The project lifted VOC scores by 20%.

