Paula Puerta

Supervised Account Executive team, developed campaigns and comms platforms for CCA and North America, managed 360 campaigns and productions, and oversaw reporting and budget allocation.

Supervised junior team, coordinated multi-disciplinary teams for campaign and AON materials, managed influencer marketing, and optimized reports and comms to improve performance and budget KPIs.

Supervised campaign development and comms platforms, coordinated with multi-disciplinary teams to achieve KPIs, integrated agencies and vendors, and supervised monthly reports.

Coordinated with media agencies and vendors, supervised budgets and POs, optimized content based on reports, and managed influencer marketing campaigns.

Administered annual comms budget, developed brand toolkit and digital strategies, supervised branding campaigns and influencer marketing, and coordinated with media agencies.

Managed multi-disciplinary teams for production of video case study and award-season materials for NBC's Quantum Leap campaign at San Diego Comic-Con.

Developed digital campaigns and AlwaysOn material, coordinated with Brand Managers and Category Managers, managed budgets and timelines.

Managed budget administration, digital campaigns, influencer marketing campaigns and BTL.

Supervised production budgets, managed 360 and digital campaigns, coordinated with creativity, art and media buying areas.

Conducted consumer interviews and trendhunting, presented monthly insight reports, segmented target audiences, and prospected new business in LATAM.

Studied advertising at IPP - Peruvian Institute of Advertising from 2019 to 2022.

Completed a course in Management fundamentals at the University of Pennsylvania in 2021.

Completed a course in Project Management at the University of Maryland in 2022.

Studied Communications at the University of Lima from 2018 to 2021.