PFPaula Ferreira
@paulaferreira1
People-focused HR leader driving talent, engagement, and operational results.
BrazilWhat I'm looking for
I am a people-oriented HR and operations leader with proven experience in talent management, leadership development, recruitment, performance management, and building inclusive workplace culture. I combine data-driven decision making with hands-on operational leadership, having overseen regions with 22 stores and 100+ employees and delivered measurable improvements in sales, engagement, and retention.
Currently pursuing an MBA in People Management, I have consistently implemented structured recruitment and development practices that reduced time-to-hire and turnover while improving customer satisfaction and employee engagement. I design and deliver training programs, act as an internal consultant for leadership using KPIs, and lead regional projects to scale people strategies aligned with business goals.
Experience
Work history, roles, and key accomplishments
Regional Operations Manager
Vivara
Oct 2024 - Jun 2025 (8 months)
Led a 22-store region and 100+ employees, using KPI-driven leadership coaching and operational changes to boost sales performance by 14% and reduce new-hire turnover by 8%.
Operations Manager
Lojas Renner S.A.
Apr 2022 - Sep 2024 (2 years 5 months)
Managed recruitment, training, and daily operations across store units, reducing staff turnover by 12% and improving customer satisfaction (NPS) by 16%.
Education
Degrees, certifications, and relevant coursework
UUUniversity of São Paulo (USP/ESALQ)
Master of Business Administration, People Management
2025 -
Enrolled in an MBA in People Management to strengthen HR leadership and strategic people-management capabilities.
FDFederal University of São João del-Rei
Bachelor's Degree, Industrial Engineering
2017 - 2021
Completed a Bachelor's degree in Industrial Engineering with a focus on industrial systems and process improvement.
SENAI - Dr. Celso Charuri Professional Training Center
Industrial Learning Program, Administrative Processes
2012 - 2012
Completed an Industrial Learning Program in Administrative Processes focused on administrative operations and industrial support tasks.
Faculdade Focus & EBX (University Extension)
University Extension: HR Business Partner Profession, Human Resources
Completed an extension course in HR Business Partner profession to develop HR strategic partnership skills.
Grupo Voitto
Yellow Belt Lean Six Sigma, Process Improvement
Completed Yellow Belt Lean Six Sigma training to support process improvement and operational efficiency initiatives.
SCSCRUMstudy
Scrum Fundamentals (accreditation), Agile / Scrum
Completed Scrum Fundamentals accreditation covering foundational Scrum and agile principles.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
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