Open to opportunities

Paula Fernández

@paulafernndez

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Experienced project coordinator focused on inclusive education and communication.

Spain

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What I'm looking for

I am looking for a role that values inclusive practices and offers opportunities for professional growth.

As an experienced project coordinator, I specialize in end-to-end project management, inclusive education, and strategic communication. My career has been dedicated to achieving results through effective leadership and collaboration with cross-functional teams. I have successfully designed and delivered over 600 hours of in-person training, utilizing active and accessible methodologies to foster inclusive learning environments.

Throughout my professional journey, I have held various roles that have honed my skills in digital marketing, stakeholder coordination, and resource optimization. From developing comprehensive digital marketing strategies to managing multi-channel campaigns, I have consistently demonstrated my ability to analyze key performance indicators and adjust strategies to meet commercial goals. My experience as a founder of a feminist e-commerce brand further showcases my entrepreneurial spirit and commitment to social responsibility.

Experience

Work history, roles, and key accomplishments

Current

Project Coordinator / Trainer

Current

Fundacion Once

Feb 2024 - Present (1 year 4 months)

Managed the full project lifecycle, from design to delivery and evaluation. Delivered over 600 hours of in-person training using active and accessible methodologies, and created digital materials while implementing ICT for inclusive learning.

Project Management Training ICT Team Leadership

Marketing and Advertising Manager

Vitus Privatklinik / Anova Stemcell Irm

Jan 2023 - Feb 2024 (1 year 1 month)

Developed and executed comprehensive digital marketing strategies, managing multi-channel campaigns across Meta Ads, Google Ads, and Email Marketing. Coordinated lead generation, sales funnel design, CRO, and ROI tracking projects, while analyzing key performance indicators and managing PR with stakeholders.

Digital Marketing Meta Ads Google Ads Email Marketing Lead Generation CRO ROI Tracking KPI Analysis Public Relations

PR and Social Media Manager

Project Lobster

May 2022 - Oct 2022 (5 months)

Led brand and content strategy across all social platforms, managing online communities to foster brand loyalty. Measured campaign effectiveness and adjusted strategies based on commercial goals, creating targeted visual and written content.

Brand Strategy Content Strategy Social Media Management Community Management Content Creation Public Relations

Production Assistant

Freelance

Jun 2021 - Apr 2022 (10 months)

Organized schedules and logistics for photo and video shoots, coordinating teams of stylists, models, and photographers. Supervised on-set operations and resolved real-time challenges to ensure smooth production.

Scheduling Logistics Team Coordination On Set Supervision Problem Solving Event Planning

Model and Talent Agent

Isla Management

Sep 2021 - Apr 2022 (7 months)

Oversaw talent management, including career planning, contract negotiation, and development. Coordinated campaigns, castings, photo shoots, and fashion events, while building strategic partnerships and implementing influencer marketing strategies.

Talent Management Contract Negotiation Event Planning Strategic Partnerships Influencer Marketing Public Relations

Founder / Entrepreneur

Ni Michismi Ni Fiminismi

Apr 2016 - Jun 2021 (5 years 2 months)

Launched and managed an e-commerce business with a feminist brand identity, developing original designs and managing commercial copywriting. Handled inventory control, customer service, and process improvement, while leading social media sales strategies and community engagement.

Brand Identity Copywriting Digital Marketing Customer Service Community Engagement

Education

Degrees, certifications, and relevant coursework

Centro Universitario Villanueva

Bachelor’s Degree, Advertising and Public Relations

Completed a Bachelor's Degree focusing on advertising strategies and public relations. Gained expertise in media relations, campaign development, and brand communication.

Centro Universitario Villanueva

Bachelor’s Degree, Fashion Communication and Management

Pursued a Bachelor's Degree in fashion communication and management. Developed skills in fashion marketing, brand management, and industry communication strategies.

Universidad Rey Juan Carlos

Bachelor’s Degree, Business Administration and Management

Studied Business Administration and Management with an English track. Acquired foundational knowledge in business operations, financial management, and organizational leadership.