Melanie Peralta Urbina

Generates and qualifies opportunities for a financial product with ticket sizes between €5,000 and €70,000, combining outbound prospecting, relationship management, and intensive CRM use. Collaborates with marketing and sales to feed an organized pipeline with qualified leads.

Conducts customer experience evaluations for brands such as Levi's, El Corte Inglés, and Jägermeister, reporting findings on service, attention, and brand standard compliance.

Led agile workflows, achieving 84.6% occupancy and 2.7x MRR growth. Served as daily point of reference for coworkers and visitors, tracked bookings and occupancy, and proposed a basic pipeline system with review routines.

Managed over €18K in digital campaigns and tracked funnel KPIs. Optimized CRM and segmented databases.

Co-founded a creative agency, designing digital strategies for brands with social, cultural, and creative focus. Managed CRM (HubSpot, Holded, Odoo), Lean roadmaps, and coordinated design and content teams.

Wrote and edited content for websites, blogs, and social media, adapting tone and narratives for different audiences and channels.

Scrum Master Certification based on the SBOK® Guide.

Change Agent & Digital Transformation program at EOI Business School.

Inbound Marketing Certification from HubSpot Academy, valid from May 2026 to June 2028.

Team Management: Leading, Communicating and Motivating Teams Effectively course.

Project Management course at Domestika.

Degree in Marketing & Advertising from Master D from 2016 to 2019.

Bachelor's Degree in Tourism and Hotel Administration from UADE Business School from 2010 to 2015.

Digital Marketing course at Coderhouse.