Patrick Massar

I’m a Senior Solution Consulting & Value Engineering leader with 15+ years driving complex SaaS sales across embedded payments, Procure-to-Pay, B2B fintech, and ERP. I specialize in discovery leadership, demo storytelling, and value-based selling that translates business pain into measurable solution value—accelerating deal cycles and improving win rates. I build trusted partnerships with Sales, Product, and executive stakeholders to turn enterprise requirements into clear, executive-ready narratives.

Across roles from Tradeshift and AvidXchange to Finexio and Premier, I’ve built and scaled presales motions—covering discovery, RFP/RFQ responses, demos, and deal support—then used those frameworks to drive outcomes like 264% increased bookings and 338% in-year revenue. I’ve led executive stakeholder engagement and value engineering efforts that onboarded three Top 40 U.S. banks to a newly launched embedded Premium ACH solution, and I’ve strengthened competitive intelligence through a Voice of Customer & Prospect program that leveraged generative AI to inform actionable GTM and product priorities.