Open to opportunities

Rihadathul Aisy

@rihadathulaisy

Message

I’m a growth marketer and B2B research consultant turning raw data into revenue-ready lead pipelines.

Indonesia

Message

What I'm looking for

I’m looking for a role where I can own full-funnel digital strategy with an agency mindset—doing B2B lead generation, performance marketing, and analytics-driven optimization asynchronously for global impact, with zero micro-management.

I’m a results-driven Growth Marketer and B2B Research Consultant with 4+ years of experience transforming raw data into measurable revenue and highly qualified lead pipelines. I work with a strict “agency mindset,” delivering plug-and-play, asynchronous support for global clients across APAC, UK, and Americas—without needing micro-management.

My strengths are two core pillars: B2B lead generation and market intelligence (building verified C-suite databases with Apollo/LinkedIn Recruiter, and running Boolean-driven prospect research), and performance marketing with content operations (scaling Meta/Google campaigns, CRO, and SEO copywriting). I’ve shipped outcomes like a near 0% bounce rate on email outreach, +15% CTR through Meta A/B testing, 1.4M+ organic impressions via TikTok/Instagram Reels, 30% MoM growth in active users, and IDR 1.9B in annualized cost savings using automated dashboards.

Experience

Work history, roles, and key accomplishments

Current

B2B Research Consultant

Current

Ronin International

Jan 2026 - Present (6 months)

Leads global C-suite lead generation using Boolean search and LinkedIn Recruiter to build and manage B2B prospect databases. Conducts primary research and data triangulation to support market entry strategy research and maintains outreach/CRM trackers to support high-quality engagement.

Boolean Searches LinkedIn Recruiter Prospect Databases B2B Lead Generation Primary Research CRM Management Data Verification

Business Excellence Lead

Sinar Mas Group (BSA Logistics, Tbk)

Jan 2025 - Jan 2026 (1 year)

Engineered automated operational dashboards using Power Query and HTML/CSS to track KPIs across 3,800+ data points for senior management. Built a business case from fragmented warehouse data to unlock IDR 1.9B in annualized cost savings.

Power Query HTML CSS Dashboards KPI Tracking Operational Analytics Warehouse Data Analysis

Digital Marketing Specialist

Zave Engineering

Nov 2024 - Dec 2024 (1 month)

Managed end-to-end Meta Ads campaigns, running A/B testing on ad creatives and copywriting to improve CTR. Analyzed daily engagement data to adjust budgets and Lookalike Audiences to maximize ROAS and reduce Cost Per Lead.

Meta Ads Manager A B Testing Canva Copywriting Lookalike Audiences ROAS

Co-Founder & Head of Marketing

Salman Store & NOSTALGIC

Aug 2022 - Apr 2024 (1 year 8 months)

Led end-to-end e-commerce and digital go-to-market strategy, scaling the brand to full profitability within 5 months. Drove growth through visual storytelling and B2B outreach.

Go To Market Strategy E commerce Strategy Digital Strategy Visual Storytelling B2B Outreach

Growth Marketing Lead

Eduka System

Jul 2023 - Oct 2023 (3 months)

Spearheaded a data-driven short-form video content calendar, generating 1.4M+ organic impressions across TikTok and Instagram Reels. Used UX and GA4 insights to restructure the conversion funnel, lowering acquisition costs and increasing active users by 30% month-over-month.

Short form Video Content TikTok Instagram Reels UX GA4 Conversion Funnels Growth Marketing

Education

Degrees, certifications, and relevant coursework

Corporate Finance Institute (CFI)

FMVA Candidate, Corporate Finance

Ongoing FMVA (Financial Modeling & Valuation Analyst) candidate training.

MITx (Massachusetts Institute of Technology)

MicroMasters in DEDP, Data, Engineering, and Design Practice

Ongoing MicroMasters in DEDP via MITx.

Google

Google Ads Search Certification, Advertising

2024 -

Completed the Google Ads Search certification in 2024.

Institut Teknologi Bandung (ITB)

Bachelor of Science in Management, Management

Grade: Cum Laude; GPA 3.79/4.00 (Top 1%)

Activities and societies: Honors & Awards: Most Outstanding Scholar (3 consecutive years); Ganesha Karya Awardee.

Earned a B.Sc. in Management (Cum Laude) with GPA 3.79/4.00 and Top 1% honors. Received Most Outstanding Scholar (3 consecutive years) and the Ganesha Karya Award.