Patricia Balana

Managed client accounts across multiple e-commerce platforms, including Shopify, Shopee, Lazada, and Zalora, serving as the primary contact and fostering strong client relationships. Provided strategic insights based on platform trends, optimizing inventory and driving sales growth. Analyzed sales data, forecasted trends, and delivered actionable insights to improve performance and client success.

Monitored the e-commerce platform calendar for campaigns and events, coordinating with various e-commerce platforms to align on future goals and plans. Served as the overall project manager for all company platform growth opportunities and the point person for platform improvements and strategies. Collaborated with platform and internal stakeholders to collate best practices.

Managed topline plans, goal setting, and overall strategies for two sub-teams under Marketing Systems: Onsite Prioritization and UX Optimization. Reviewed and cleared monthly plans and reports for team leads and upper management. Oversaw the centralization and cascade of improvements for local marketing-related front-end UX and internal processes requiring marketing-wide implementation.

Responsible for the operational aspects of campaigns, including setting up day-to-day Landing Pages, Banners, and Free Shipping Promotions. Supported and coordinated with other departments on tasks involving content management system setup. Ensured the smooth and timely execution of campaigns.

Supported marketing operations by assisting with campaign setup and execution. Collaborated with various teams to ensure content and promotions were accurately implemented. Contributed to the overall efficiency and success of marketing initiatives.

Studied the fundamentals of marketing management, including consumer behavior, market research, and strategic planning. Gained expertise in various aspects of business administration relevant to the marketing field.