Open to opportunities

Paras Panwar

@paraspanwar1

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Marketing consultant and MSc Marketing candidate turning analytics into actionable growth strategy.

United Kingdom

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What I'm looking for

I’m looking for a fully remote marketing role where I can lead cross-functional campaign work, use marketing analytics to drive decisions, and apply experimentation/AI research to deliver measurable revenue growth.

I’m a Marketing consultant and MSc Marketing candidate at the University of Bath, with five years of progressive experience across campaign strategy, marketing analytics, business development, and cross-functional leadership.

I translate complex datasets into actionable commercial recommendations—using KPI frameworks and performance rubrics to evaluate marketing effectiveness at scale.

In leadership roles at AIESEC in India, I delivered £150K revenue (+42% YoY) through CRM-driven sales and process optimisation, and grew global volunteer programmes by 168% YoY by expanding NGO partnerships across 25+ offices.

My dissertation research focuses on AI authorship and consumer willingness to pay, applying experimental design and ANOVA to understand behavioural outcomes—bringing rigorous research thinking into real-world marketing decisions.

Experience

Work history, roles, and key accomplishments

Country President

AIESEC in India

Jul 2024 - Jul 2025 (1 year)

Led national operations and marketing strategy for a 2,200-member organization across 26 entities, delivering £150K revenue (+42% YoY) through CRM-driven sales and process optimization. Designed performance frameworks and KPI rubrics, translating marketing datasets into strategic recommendations for senior cross-functional stakeholders.

Marketing Strategy CRM Sales KPIs Process Optimization Stakeholder Management Data Analysis performance reporting B2B | Partnerships

Country Head - Outgoing

AIESEC in India

Jul 2023 - Jul 2024 (1 year)

Grew global volunteer programmes by 168% YoY by expanding NGO partnerships across 25+ offices. Built a centralized customer engagement hub to improve query resolution and satisfaction metrics, and trained 25+ team leads on KPI systems and project management.

Partnership Development KPIs Training Facilitation Customer Engagement Program Management Stakeholder Management Process Standardization Performance Metrics

Strategic Partnerships Associate

University Living

Dec 2022 - Jun 2023 (6 months)

Launched a new B2B vertical, onboarding 30+ university partners via CRM management, consultative outreach, and performance analysis. Conducted market research to identify growth opportunities and continuously tracked and optimized partnership performance.

B2B | Partnerships CRM Management Market Research Performance Analysis Lead Qualification KPI Tracking Strategic Planning

Marketing Associate

Yocket

Aug 2021 - Jan 2022 (5 months)

Designed and executed multi-channel marketing campaigns, monitoring analytics and ROI across channels. Built 75+ B2B partnerships and grew monthly social media engagement by 30%+, while organizing 140+ stakeholder events and reporting post-event performance.

Multi channel Marketing Marketing Analytics ROI Measurement Partnership Building Social Media Strategy Event Marketing Stakeholder Management performance reporting Community Strategy

Local Committee President

AIESEC in India

Feb 2020 - Feb 2021 (1 year)

Directed a 200-member team with KPI-driven leadership, winning 2 national awards for expansion and programme results. Coordinated fundraising generating £7,000 revenue (10x YoY) and cultivated 15+ local partnerships.

Fundraising Team Management Partnerships performance reporting Stakeholder Engagement Process Improvement

Education

Degrees, certifications, and relevant coursework

University of Bath

Master of Science in Marketing, Marketing

2026 -

MSc Marketing candidate with research focused on AI authorship and consumer willingness to pay, using experimental design and ANOVA. Coursework includes Applied Marketing Research, Integrated Marketing Management, Contemporary Brandscapes, and Consumer Behaviour.