Fares B

Developed a data-driven LinkedIn post-event strategy aligned with LinkedIn’s algorithm and SEO best practices, projected to boost visibility and engagement by 10–15%. Created content and a posting calendar integrating UGC, interactive Web 2.0 elements, and influencer collaboration.

Conducted industry trend analysis to inform Kahoot!’s post-event strategy, estimated to increase educator engagement by 8-15%. Assessed audience engagement and content preferences, providing insights predicted to improve targeting accuracy by 20%, and proposed platform-specific content strategies, optimising recommendations for LinkedIn and Instagram. Synthesised findings into a strategic 15-minut

Investigated car attributes BYD should prioritise in future marketing to increase UK market share by identifying the top 3 features preferred by 68% of surveyed consumers. Designed and conducted A/B testing and conjoint analysis, increasing predicted customer interest by 20% for EV features like battery range and pricing, and delivered a strategic report and presentation outlining actionable insig

Led the development of an omni-channel marketing strategy integrating digital and offline initiatives, predicted to boost customer engagement by 15-20% in the lead-up to an upcoming event. Conducted market research and analysed customer insights, identifying key opportunities projected to increase engagement across multiple touchpoints. Partnered with stakeholders to align marketing initiatives wi

Developed a strategy projected to increase educator event attendance or engagement by 12-18%. Conducted in-depth audience research and competitor analysis to identify key industry trends and opportunities for engagement, managing tight deadlines and delivering a detailed strategy, ensuring effective positioning within a competitive EdTech landscape.

Conducted in-depth primary research and developed a digital strategy that informed targeted initiatives projected to increase engagement among younger demographics by 15–25%. Collaborated with Sine Digital to design and implement data-driven digital advertising campaigns, optimising reach and conversion. Delivered a strategic roadmap to senior RBO executives, providing actionable recommendations t

Reviewed over 100 AI-generated outputs weekly, providing detailed feedback that contributed to improving model accuracy by 15%. Worked as a supervisor and reviewer on a team responsible for delivering high-quality AI output and feedback, contributing to the successful renewal of a 12-month contract with Google.

Supported the coordination of infrastructure projects by assisting with project timelines, supplier communications, and reporting. Assisted in the development of compelling proposal documents and client presentations, gaining hands-on experience with stakeholder management and project planning in a B2B environment.

Assisted in creating engaging digital content for social media and email campaigns, and supported the development and execution of targeted marketing campaigns to boost brand awareness. Conducted market and trend analysis to inform strategic marketing decisions, collaborating with the marketing team to optimise campaign performance and audience engagement.

Provided excellent customer service, handled transactions efficiently, and ensured smooth store operations. Maintained a clean and organized sales environment, contributing to a positive customer experience.

Created targeted marketing materials and pitch content to attract licensing interest from major brands. Engaged in negotiations with multiple interested companies, supporting deal discussions alongside the leadership team, and successfully contributed to securing a licensing agreement, helping bring the product to market through a major partner.

Grade: First Class Honours (Expected)

Pursuing a Master of Science in Digital Marketing, focusing on advanced strategies and analytics. Expected to achieve First Class Honours, demonstrating strong academic performance in the field.

Completed an online course in Financial Markets, gaining foundational knowledge in market dynamics and investment principles. This program enhanced understanding of global financial systems.

Grade: First Class Honours & Commendation for Academic Performance

Graduated with a First Class Honours in Management with Entrepreneurship, receiving commendation for academic performance. Developed strong business acumen and entrepreneurial skills through rigorous coursework.

Grade: A, A, Distinction*

Achieved A-Levels in Business, Psychology, and BTEC Sports Science, demonstrating strong academic capabilities. These studies provided a solid foundation for further higher education.