Open to opportunities

PARASKEVI KALIMAMTZEROU

@paraskevikalimamtzer

Message

I build paid social and e-commerce growth strategies for B2C brands.

Greece

Message

What I'm looking for

I'm looking to build and scale digital growth for B2C and e-commerce brands, combining paid social performance, content strategy, creative direction, and data-driven optimisation.

At MALVI, I lead end-to-end digital strategy for B2C Shopify stores across fashion, beauty, furniture, and lifestyle, spanning market analysis, positioning, content, paid social, and growth roadmaps. My work helped a luxury fashion boutique achieve 27% online sales growth and increase ad-attributed revenue by 42% year over year, reaching 5.37x ROAS.

I’ve also led multi-channel paid social campaigns at Ladder.io across Meta, Google, TikTok, LinkedIn, and Snapchat. Through structured Meta Ads testing, I helped a B2C banking app exceed targets by 40% while reducing acquisition costs by 66% in two months.

I combine analytical thinking with a creative eye for brand-building, from editorial social direction and photoshoot concepts to performance reporting and optimisation. Alongside client work, I’ve built brand and content strategies independently and contribute to The Mèlomanes, a music storytelling project using curated Spotify playlists.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Strategist

Current

Malvi

Jun 2024 - Present (2 years 2 months)

Leads end-to-end digital strategy for multiple B2C Shopify stores, including market analysis, audience targeting, brand positioning, and go-to-market planning. Manages content calendars, paid social campaigns, and creative direction, delivering data-driven reporting and scaling recommendations.