Lucy Kagia

I build Klaviyo email strategies, campaigns, copy, designs, and lifecycle flows for eCommerce brands, grounded in digital marketing and customer-journey thinking.

For Carnival Kicks, I shaped email strategy around Carnival events and short buying windows, combining event-based segmentation, lifecycle flows, campaign planning, creative, and performance optimisation.

I've also audited and restructured Pure Tallow's Klaviyo lifecycle journeys around purchase behaviour and product relevance, and developed PoTolo's email communication across product discovery, tastings, e-commerce, cross-sell, and repeat-purchase journeys.