Open to opportunities

Christina Khachaturyan

@christinakhachaturya

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Brand and creative strategist driving growth through visual storytelling.

Greece

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What I'm looking for

I seek a role where I can lead brand and creative strategy, drive content-led growth, collaborate cross-functionally, and scale visual storytelling within an ambitious, design-forward team.

I am a results-driven brand and creative strategist with hands-on experience shaping visual identity, campaign development, and digital marketing for fashion, beauty, and lifestyle brands. I lead creative direction across content production, social media growth, and e-commerce initiatives to ensure cohesive brand experiences.

My recent roles include Brand Strategist positions where I developed brand positioning, creative direction, and digital storytelling for campaigns and product launches, and Junior Creative/Marketing roles that involved managing e-commerce platforms, producing promotional video content, and overseeing community management and analytics.

I combine a data-informed approach with strong visual storytelling and production skills (photoshoots, editing, creative direction) and proficiency in tools like Canva, Photoshop, Premiere Pro, and AI tools. I'm adaptable, communicative, and focused on delivering engaging campaigns that drive audience growth and business results.

Experience

Work history, roles, and key accomplishments

Current

Brand Strategist

Current

Cataleyas Madero

Jan 2026 - Present (2 months)

Developed brand positioning and creative direction for a body therapy visual branding studio, shaping visual and communication strategy across social and marketing initiatives to increase audience engagement and consistency.

Brand Strategy Creative Direction Visual Branding Social Media Strategy Content Creation Campaign Development Market Research

Brand Strategist

Masmanidi Maison

Jan 2024 - Jan 2026 (2 years)

Led branding and communication strategy for a fashion brand, developing digital storytelling and campaign concepts that ensured cohesive brand image across social platforms and marketing materials.

Brand Strategy Campaign Development Content Strategy Social Media Management Visual Storytelling Data Driven Marketing Copywriting

Junior Marketing Manager

BeautyInc

Jan 2024 - Jan 2025 (1 year)

Managed the e‑commerce platform and developed social media content strategy, produced promotional video content and campaigns for product launches, and implemented analytics-driven improvements.

Social Media Strategy Video Production Meta Business Suite Google Analytics Community Management Visual Design

Junior Creative Manager

Defile Studio

Jan 2019 - Jan 2022 (3 years)

Contributed to creative direction, concept development, and content production while managing the e‑commerce platform and supporting campaign execution and visual storytelling.

Creative Direction Content Production Campaign Execution Visual Storytelling Photoshop Premiere Pro Canva