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Maria Ioanna KourmadaMK
Open to opportunities

Maria Ioanna Kourmada

@mariaioannakourmada

I build cohesive brand identities and audience impact across digital, social, and international markets.

Greece
Message

I'm leading brand strategy and digital marketing at DVS eCommerce Experts, a B2B e-commerce services agency and CS-Cart Authorized Reseller in Greece.

At Knauf Greece, I led a full-scale rebrand with a €50,000+ budget and 12+ vendors, shaping a consistent identity across brand touchpoints. I also defined the social media voice and visual identity, created original platform-specific campaigns, managed press and multimedia content, and used Google Analytics to guide brand decisions.

I've supported BMW MINI across six international markets and built social media, advertising, and exhibition experiences for CSCart Bizness. I'm continuing my MSc in Marketing Analytics while combining brand strategy, multilingual content adaptation, and measurement-driven marketing.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Athens University of Economics and Business logoAB

Athens University of Economics and Business

Master of Science, Marketing Analytics

2025 -

Pursuing an MSc in Marketing Analytics with a thesis on the influence of brand personality on brand love and brand hate.

Athens University of Economics and Business logoAB

Athens University of Economics and Business

Bachelor of Science, Marketing and Communication

2019 - 2025

Completed a BSc in Marketing and Communication with a major in International Business Management & Innovation.

Tech stack

Software and tools used professionally

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