AAAmos William Abaidoo
@amoswilliamabaidoo
Experienced Marketing Professional with expertise in digital marketing strategies.
GhanaWhat I'm looking for
I am a seasoned Marketing Professional with extensive experience in the software development, advertising, and banking industries. My journey has equipped me with a robust skill set in digital and direct marketing strategies, data-driven marketing, and marketing technology. I have successfully led marketing operations and content production initiatives, ensuring that brand messaging resonates with diverse audiences.
Throughout my career, I have held significant roles, including Senior Manager of Marketing Operations at Stanbic Bank Ghana, where I developed and evaluated marketing strategies that drove engagement and growth. My academic background, including a DBA in Data-Driven Marketing from the Swiss School of Business and Management, complements my practical experience, allowing me to leverage data insights for impactful marketing campaigns.
I am passionate about integrating technology with marketing efforts, overseeing the deployment of MarTech platforms, and ensuring that analytics tools are effectively utilized to optimize performance. My commitment to excellence and continuous improvement drives me to stay ahead of industry trends and deliver exceptional results.
Experience
Work history, roles, and key accomplishments
Senior Manager, Marketing Operations
Stanbic Bank Ghana
Sep 2021 - Present (3 years 9 months)
Led marketing operations, developing and evaluating strategies for business and commercial clients. Oversaw marketing campaigns, events, and sponsorships while analyzing market data to optimize strategies.
Founder & Creative Director
KAP Records
Jun 2018 - Jul 2022 (4 years 1 month)
Oversaw music production, distribution, and marketing. Developed integrated marketing strategies and managed client accounts.
Marketing Manager, Personal and Business Banking
Stanbic Bank Ghana
Jul 2019 - Jun 2021 (1 year 11 months)
Managed marketing and communications campaigns, ensuring timely delivery within budget. Evaluated campaign performance and developed collateral strategies.
Technology Manager, Software/Web Development
Seme Research
Jan 2012 - Jul 2012 (6 months)
Managed software developers and oversaw web application development projects.
Lead Web Developer/Graphic Designer
Web4Africa Limited
Apr 2010 - Nov 2010 (7 months)
Led web applications development and graphic design projects, ensuring high-quality outputs.
Marketing Human Computer Interface Developer & Graphic Designer
SW Global Limited
Jun 2008 - Apr 2010 (1 year 10 months)
Developed user interfaces and graphic designs for marketing purposes, focusing on user experience.
Teaching Assistant
Kwame Nkrumah University of Science and Technology
Jul 2007 - Jul 2008 (1 year)
Assisted lecturers in publishing design and illustration, organized workshops, and assessed student work.
Publishing Consultant
The World Bank HQ
Oct 2006 - Oct 2006 (0 months)
Provided consulting services in publishing, focusing on design and print production standards.
Education
Degrees, certifications, and relevant coursework
Swiss School of Business and Management
DBA, Data-Driven Marketing
2019 - 2024
HUHarvard University
Certificate, Digital Marketing
2019 - 2019
Completed a certificate in Digital Marketing Strategy, focusing on developing effective marketing strategies in the digital space.
Marketing Week
Certificate of Professional Development, Marketing
2018 - 2018
Completed a Mini MBA program focused on advanced marketing strategies and practices.
BerkleeX
Certificate, Music Business
2018 - 2018
Completed a certificate in Introduction to Music Business, covering essential aspects of the music industry.
KSKNUST Business School
Certificate, Business Management
2006 - 2007
Completed a Certificate in Entrepreneurship and Small Business Management, focusing on business development and management skills.
KTKwame Nkrumah University of Science and Technology
B.A., Publishing Studies
2003 - 2007
Studied Publishing Studies with a focus on Design and Illustration, gaining skills in visual communication and publishing.
Prempeh College
Senior Secondary School Certificate, Visual Arts & Economics
2000 - 2002
Achieved a Senior Secondary School Certificate with a focus on Visual Arts and Economics.
Availability
Location
GhanaAuthorized to work in
Job categories
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