Open to opportunities

AMANDI 00

@amandi00

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Growth-focused CRM and marketing leader driving retention, engagement, and revenue.

Ghana

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What I'm looking for

I seek a data-driven growth role where I can own multi-channel CRM, drive retention and LTV improvements, work cross-functionally, and scale high-retention cohorts within an ambitious, growth-oriented team.

I am a growth-focused CRM and marketing professional with hands-on experience owning multi-channel engagement (push, newsletter, WhatsApp, SMS, in‑app) and running retention metrics like D30+, M1/M6, churn, and LTV. I leverage tools such as MDS, Moengage, GA4, Adjust, Connectly, SQL, and AWS to design data-driven customer journeys and cohort strategies.

I have led cross-functional growth initiatives across ecommerce and B2B environments, delivering strong GMV and order growth and designing re-engagement and loyalty programs. I also consult on market strategy, audience persona development, and integrated campaign execution across digital, social, email, content, and OOH channels.

As a coach and startup advisor, I have supported incubation and acceleration programs, designed STEM learning projects, and prepared startups for investment. I am results-oriented, enjoy solving hard activation and retention problems, and prioritize judicious use of time and data-driven decision making.

Experience

Work history, roles, and key accomplishments

Current

CRM Growth Analyst

Current

Jumia Group

Nov 2023 - Present (2 years 2 months)

Owned and optimised five acquisition and retention channels (push, newsletter, WhatsApp, SMS, in-app), improving retention and LTV by evolving segmentation, experiments, and re-engagement strategies.

CRM Segmentation SQL GA4 A B Testing Retention Strategy LTV

Marketing Strategy Consultant

Axxend Corp

Aug 2023 - Nov 2023 (3 months)

Analyzed market trends and consumer insights to define growth opportunities and led ideation and execution of integrated marketing campaigns across digital, social, email, content, and OOH.

Market Analysis GTM Strategy Digital Marketing Campaign Execution Competitive Research

Business Development Associate

Ghana Tech Lab

Jul 2022 - Sep 2023 (1 year 2 months)

Led business activities for incubation and acceleration programs, coached startups on marketing and financing, and organised local startup summits to improve founder readiness.

Business Development Program Management Mentoring Outreach

Growth Manager

DMTCA

Feb 2022 - Aug 2022 (6 months)

Developed B2B marketing strategies and coordinated multi-account outreach, generating weekly qualified leads and managing five CRMs to drive client meetings and conversions.

B2B Marketing Lead Generation CRM Management Sales Enablement Analytics

Business Development Executive

DMTCA

Aug 2021 - Jan 2022 (5 months)

Owned prospecting and lead nurturing for Ghana and Gambia, led a local BD team, organised meetings, and closed deals totalling over 1.2 million GHS.

Prospecting Lead Nurturing Team Leadership CRM Meeting facilitation A B Testing

Corporate Affairs Associate

Glico Group

Oct 2020 - Jul 2021 (9 months)

Coordinated PR and media damage control, executed BTL/ATL campaigns, improved customer service relations, and mastered internal CRM processes to support brand promotion.

Public Relations Crisis Management BTL ATL CRM Social Media Marketing Cold Calling Customer Service

Local Committee Vice President

AIESEC Greater Accra

Feb 2019 - Feb 2020 (1 year)

Led a 23-person team to grow campus brand awareness, ran digital and on-ground campaigns, and facilitated 120+ international exchange experiences across partnerships.

Team Leadership Campaign Management Partnerships Event Coordination Social Media