Open to opportunities

sandra bassil

@sandrabassil

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Experienced marketing professional with a passion for brand development

Ghana

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What I'm looking for

I am seeking a dynamic role that allows me to leverage my marketing expertise while fostering creativity and collaboration within a forward-thinking company.

With over 14 years of experience in marketing and communications, I have honed my skills in the Energy and Technology sectors across the EMEA region. My career has been marked by a proven track record of bridging sales and marketing functions to drive significant business results. I thrive in B2B and B2C marketing environments, where my passion for storytelling and brand development shines through.

In my recent role as a Regional Senior Marketing Specialist at Trident Technology Services, I successfully managed digital marketing initiatives that boosted our online presence and organized corporate events that expanded brand visibility. My collaborative approach with sales teams has led to the development of impactful marketing materials that support lead generation and revenue growth. I am particularly proud of my involvement in launching a restaurant in Qatar, where I shaped branding efforts and coordinated a successful launch event.

Throughout my career, I have consistently focused on aligning marketing strategies with overall business objectives, ensuring that customer needs are met while maximizing profits. My expertise in crisis management, market analysis, and CSR strategy development has equipped me to navigate complex challenges and deliver results that resonate with stakeholders.

Experience

Work history, roles, and key accomplishments

Regional Senior Marketing Specialist

Trident Technology Services

Feb 2022 - Jan 2023 (11 months)

Managed digital marketing initiatives, including SEO, social media, and content marketing, leading to a measurable boost in online presence. Organized corporate events and participation in regional networking to expand brand visibility and foster partnerships.

SEO Social Media Marketing Content Marketing Event Management Partnership Development Lead Generation Influencer Marketing

Marketing Manager

IPT Group

Jan 2021 - Dec 2021 (11 months)

Developed and led the marketing strategy ensuring alignment with overall strategy and objectives of the Group, also meeting customers' needs and maximizing profits. Curated and executed media monitoring reports presented regularly to the CEO and proposed needed action whenever needed, while collaborating with different teams.

Marketing Strategy Crisis Management Budget Management Market Research Competitor Analysis CSR Strategy SEO Data Analysis Public Relations

Senior Customer Loyalty Coordinator

IPT Group

Jan 2019 - Dec 2020 (1 year 11 months)

Developed and implemented loyalty programs in collaboration with partners from different sectors including banking, F&B, entertainment, NGO, etc. Managed a set of corporate and individual payment cards, e-vouchers, and loyalty cards.

Loyalty Programs Partnership Management Payment Systems Mobile App Development Customer Satisfaction Vouchers Survey Design

Senior Marketing and Communications Coordinator

IPT Group

Jan 2014 - Dec 2019 (5 years 11 months)

Coordinated marketing and communication efforts for the company. Supported various campaigns and initiatives to promote brand awareness and engagement.

Communication Brand Awareness Campaign Management Public Relations Content Creation Reporting Administrative Support

Marketing and Communications Coordinator

IPT Group

Jan 2011 - Dec 2014 (3 years 11 months)

Assisted in the execution of marketing and communication plans. Contributed to various projects aimed at enhancing the company's market presence.

Marketing Support Data Entry Team Collaboration Reporting Research

Journalist

Freelance

Jan 2008 - Dec 2011 (3 years 11 months)

Wrote articles and reports for various publications as a freelance journalist. Conducted interviews and research to gather information for compelling stories.

Journalism Reporting Interviewing Research Content Creation Editing Storytelling Media Relations Publications

Journalist

Al-Balad, Action / French Section

Jan 2009 - Dec 2010 (1 year 11 months)

Contributed as a journalist to the French section of Al-Balad. Focused on creating engaging content and reporting on relevant news.

Journalism French News Reporting Content Creation Editorial Research Interviewing Writing

Education

Degrees, certifications, and relevant coursework

DMI Institute – Morgan International

Certified Digital Marketing Professional, Digital Marketing

Completed a certification program focused on digital marketing strategies and techniques. Gained expertise in various aspects of digital marketing.

DMI Institute – Morgan International

Certified Digital Marketing in the Era of AI, Digital Marketing

Obtained a certification in digital marketing with a focus on artificial intelligence applications. Explored how AI influences and enhances modern marketing practices.

Conservatoire National des Arts et Métiers

Master's, Business & Projects Management

Pursued a Master's degree in Business & Projects Management. Focused on advanced business strategies and project management methodologies.

Holy Spirit University of Kaslik – USEK

BA, Communication, Journalism, and Related Programs

Studied communication, journalism, and related programs, gaining foundational knowledge in media and public relations. Developed skills in reporting, writing, and media analysis.