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@sandrabassil
Experienced marketing professional with a passion for brand development
With over 14 years of experience in marketing and communications, I have honed my skills in the Energy and Technology sectors across the EMEA region. My career has been marked by a proven track record of bridging sales and marketing functions to drive significant business results. I thrive in B2B and B2C marketing environments, where my passion for storytelling and brand development shines through.
In my recent role as a Regional Senior Marketing Specialist at Trident Technology Services, I successfully managed digital marketing initiatives that boosted our online presence and organized corporate events that expanded brand visibility. My collaborative approach with sales teams has led to the development of impactful marketing materials that support lead generation and revenue growth. I am particularly proud of my involvement in launching a restaurant in Qatar, where I shaped branding efforts and coordinated a successful launch event.
Throughout my career, I have consistently focused on aligning marketing strategies with overall business objectives, ensuring that customer needs are met while maximizing profits. My expertise in crisis management, market analysis, and CSR strategy development has equipped me to navigate complex challenges and deliver results that resonate with stakeholders.
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Work history, roles, and key accomplishments
Trident Technology Services
Feb 2022 - Jan 2023 (11 months)
Managed digital marketing initiatives, including SEO, social media, and content marketing, leading to a measurable boost in online presence. Organized corporate events and participation in regional networking to expand brand visibility and foster partnerships.
IPT Group
Jan 2021 - Dec 2021 (11 months)
Developed and led the marketing strategy ensuring alignment with overall strategy and objectives of the Group, also meeting customers' needs and maximizing profits. Curated and executed media monitoring reports presented regularly to the CEO and proposed needed action whenever needed, while collaborating with different teams.
IPT Group
Jan 2019 - Dec 2020 (1 year 11 months)
Developed and implemented loyalty programs in collaboration with partners from different sectors including banking, F&B, entertainment, NGO, etc. Managed a set of corporate and individual payment cards, e-vouchers, and loyalty cards.
IPT Group
Jan 2014 - Dec 2019 (5 years 11 months)
Coordinated marketing and communication efforts for the company. Supported various campaigns and initiatives to promote brand awareness and engagement.
IPT Group
Jan 2011 - Dec 2014 (3 years 11 months)
Assisted in the execution of marketing and communication plans. Contributed to various projects aimed at enhancing the company's market presence.
Freelance
Jan 2008 - Dec 2011 (3 years 11 months)
Wrote articles and reports for various publications as a freelance journalist. Conducted interviews and research to gather information for compelling stories.
Al-Balad, Action / French Section
Jan 2009 - Dec 2010 (1 year 11 months)
Contributed as a journalist to the French section of Al-Balad. Focused on creating engaging content and reporting on relevant news.
Degrees, certifications, and relevant coursework
Certified Digital Marketing Professional, Digital Marketing
Completed a certification program focused on digital marketing strategies and techniques. Gained expertise in various aspects of digital marketing.
Certified Digital Marketing in the Era of AI, Digital Marketing
Obtained a certification in digital marketing with a focus on artificial intelligence applications. Explored how AI influences and enhances modern marketing practices.
Master's, Business & Projects Management
Pursued a Master's degree in Business & Projects Management. Focused on advanced business strategies and project management methodologies.
BA, Communication, Journalism, and Related Programs
Studied communication, journalism, and related programs, gaining foundational knowledge in media and public relations. Developed skills in reporting, writing, and media analysis.
Software and tools used professionally
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