Ebenezer Eshun

As the Social Media Manager, I oversee the planning and implementation of social media strategies, create engaging content, manage platforms, and analyze performance metrics to optimize campaign effectiveness, driving brand awareness and audience engagement.

Developed and implemented a brand identity strategy that increased brand recognition and loyalty, utilizing social media to promote client brands and create a consistent brand identity across channels.

As a Brand Strategist at IBON WORLD, I develop and implement strategic branding initiatives to enhance market position and customer perception. I conduct market research, analyze consumer insights, and collaborate with teams to align branding efforts with business objectives.

As Head of Marketing, I develop and execute comprehensive marketing strategies to enhance brand presence and drive customer acquisition. I lead a team to create engaging campaigns, manage social media, and analyze market trends for growth opportunities.

Analyzed competitors' social media activities, managed accounts to ensure a positive brand image, and created visuals and copy that increased engagement and shares.

Created and curated high-quality content for Binda Fabrics, developed a content calendar, and engaged with customers to foster a community around the brand, ensuring timely responses to inquiries.

Managed social media accounts to ensure a positive brand image, responded to customer inquiries, and cultivated relationships with influencers to increase brand awareness. Analyzed competitors' activities for best practices.