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Paola RiveroPR
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Paola Rivero

@paolarivero2

Marketing Operations Leader at RAPPORT AGENCIA who co-developed quarterly content strategies and optimized agency processes.

Colombia
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At RAPPORT AGENCIA, I supervised marketing operations across accounts, coordinating priorities, teams, processes, and deliverables. I co-developed quarterly content strategies with agency leadership and reviewed monthly content plans against client goals and brand guidelines.

I coordinated account executives, design, and production teams, checking briefs, quality, timelines, and deliverables. I also supported client meetings by presenting metrics and progress, and coordinated influencer marketing initiatives from creator contact through deliverable and results review.

At ERNST & YOUNG (EY), I designed processes and implementation plans for optimization and automation, and participated in digital transformation and systems modernization projects. I planned and followed change-management initiatives for more than 9,000 users, contributing to operational efficiency and performance improvements of up to 90%.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

US

Universitat de Barcelona – OBS Business School

Máster en Transformación Digital, Digital Transformation

Master's degree in Digital Transformation from Universitat de Barcelona – OBS Business School, completed in November 2025.

FC

Fundación Universitaria Cafam

Diplomado en Gerencia de Proyectos PMI & Scrum, Project Management

Diploma in Project Management (PMI & Scrum) from Fundación Universitaria Cafam, completed in May 2023.

US

Universidad de La Sabana

Ingeniería Industrial, Industrial Engineering

Bachelor's degree in Industrial Engineering from Universidad de La Sabana, completed in September 2020.

Tech stack

Software and tools used professionally

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