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Paola Maggiorani

@paolamaggiorani

Message

Senior direct-response copywriter and content strategist driving high-converting campaigns.

United States

Message

What I'm looking for

I seek a remote role leading content strategy and high-converting copy, collaborating cross-functionally, with data-driven creative freedom and clear impact metrics.

I am a senior direct-response copywriter and content specialist with extensive experience creating high-impact assets for digital products, high-ticket programs, and multi-channel launches. I specialize in VSLs, long-form webinar scripts, email sequences, ad scripts, and repurposed content that amplifies engagement and conversions.

Across remote roles for agencies and membership platforms, I applied elite copywriting frameworks and data-driven iteration to boost performance—examples include webinar scripts achieving ~15% conversions and email campaigns delivering 40%+ open rates with 4%+ CTR. I also supported brand pivots and rapid community growth, including scaling an Instagram audience from 200k to 1M in four months.

I collaborate closely with cross-functional teams under tight deadlines, blending storytelling, audience segmentation, and performance analysis to optimize message-market fit and ROI. I seek roles where I can lead content strategy and craft persuasive assets that drive measurable business results.

Experience

Work history, roles, and key accomplishments

Content Specialist

Flow 60

Feb 2024 - Jul 2025 (1 year 5 months)

Conducted audience segmentation and behavioral analysis to tailor messaging, increasing engagement and retention; engineered email campaigns achieving 40%+ open rates and 4%+ CTR for product launches and lead nurturing.

Email Marketing Copywriting Segmentation A B Testing Lead Nurturing Content Repurposing

Direct-Response Copywriter

Improved Digital

Oct 2020 - Nov 2023 (3 years 1 month)

Created video ad scripts and visual concepts for agencies and digital service providers, applying direct-response principles to improve conversion rates and iterating scripts from ad performance data.

Video Scripts Performance Analysis Brand Voice

Content Writer

RyanLee.com

May 2017 - Jul 2020 (3 years 2 months)

Authored long-form webinar scripts and B2B materials that drove high-ticket sales with webinar conversion rates around 15%, and managed multiple client content projects concurrently.

Case Studies Content Strategy Project Management B2B Content

Content Writer

IG Marketing Agency

Mar 2015 - Jan 2017 (1 year 10 months)

Created and managed SEO-optimized blog content, conducted keyword research and audience segmentation, and edited the Spanish version of Marketing for Dummies to support content strategy and growth.

SEO Content Strategy Keyword Research Editing Translation Segment Marketing

Journalist

350

Jan 2014 - Dec 2014 (11 months)

Developed and executed a media plan for Global Power Shift Venezuela, coordinating press tours, publishing articles republished in national outlets, and producing social media and photographic coverage.

Media Planning Journalism Photography

Journalist

Grupo Unión Radio

Apr 2011 - Nov 2013 (2 years 7 months)

Produced written content and summaries for two radio programs, covering local events and creating interview-based content for broadcast and publication.

Content Production Research Storytelling