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Pamela Maradiaga

@pamelamaradiaga

Marketing and client success professional at Simera who nurtured 989 leads and converted 178 into new clients.

At Simera, I managed 41 B2B client accounts, coordinating onboarding, ongoing support, and account reviews to strengthen relationships and retention. I also nurtured 989 responding leads from outbound email campaigns, converting 178 into new clients.

At Simera, I built the company’s first knowledge base for candidates and hires and developed HubSpot campaigns and onboarding materials. Earlier, at Banco Atlántida S.A., I managed marketing for payment products, including launches of 16 credit and debit cards and nationwide campaigns.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Simera

Mar 2023 - Sep 2026 (3 years 6 months)

Supported client-facing sales efforts by creating landing pages, email campaigns, and knowledge base content. Increased video submissions per candidate application from one to up to five.

HubSpot Email Campaigns Content Development Knowledge Base Creation Storyboarding Trengo

Account & Customer Success Manager

Simera

Mar 2023 - Sep 2026 (3 years 6 months)

Managed a portfolio of 41 B2B clients, coordinating onboarding, support, and account growth. Nurtured leads and achieved high conversion rates through email campaigns.

B2B Account Management Customer Relationship Management CRM Management Lead Nurturing Customer Success Issue Resolution HubSpot Instantly Trengo

Course Director for Marketing Academy

Platzi

Jan 2022 - Dec 2022 (11 months)

Planned and coordinated production of 38 digital marketing courses for Latin American audiences. Directed instructors and developed learning paths.

Course Development Content Strategy Instructor Management Project Coordination Marketing Education

Advertising & Promotions Officer

Banco Atlántida S.A.

Aug 2011 - Dec 2021 (10 years 4 months)

Collaborated with advertising agencies to develop creative assets and coordinated campaigns for financial products. Managed advertising budget and drafted terms and conditions.

Advertising Creative Development Campaign Coordination Budget Management Copywriting

Advertising & Promotions Assistant Manager

Banco Atlántida S.A.

Aug 2011 - Dec 2021 (10 years 4 months)

Oversaw advertising and promotional activities for payment products, managing campaigns and product launches. Developed marketing copy and B2B materials.

Advertising Promotion Campaign Management Content Development B2B Marketing Budget Management Social Media