Paige McFarland
@paigemcfarland
Dynamic professional with 10+ years in client relationship management.
What I'm looking for
I am a dynamic and empathetic professional with over 10 years of experience in managing high-value clients and driving revenue through strategic relationship-building. My career has been dedicated to ensuring service excellence and client satisfaction, which I achieve by nurturing relationships and providing custom solutions. I have a proven track record of increasing revenue and client retention through proactive communication and consistent follow-up.
Currently, I serve as the Area Director of Catering & Event Sales at Freehand Miami, where I manage a diverse portfolio of high-profile client accounts across multiple venues. My efforts have consistently exceeded sales goals by 35%, thanks to my focus on relationship marketing and personalized service. I am adept at collaborating cross-functionally to ensure seamless customer journeys and have successfully increased client booking conversions significantly during my tenure.
Throughout my career, I have developed strong competencies in customer relationship management, project coordination, and conflict resolution. I am proficient in various CRM tools and hospitality tech, which I leverage to enhance client experiences and drive business growth. I am passionate about creating memorable events and ensuring that every client interaction is exceptional.
Experience
Work history, roles, and key accomplishments
Area Director of Catering & Event Sales
Freehand Miami
Jan 2020 - Present (5 years 4 months)
Managed a diverse portfolio of high-profile client accounts across multiple venues, ensuring satisfaction from onboarding to post-event follow-up. Increased client retention and repeat bookings through strong relationships and custom event experiences. Consistently exceeded sales goals by 35% through proactive outreach and personalized service.
Catering & Event Sales Manager
Freehand Miami
Jan 2019 - Dec 2019 (11 months)
Planned and executed large party and event bookings, collaborating closely with F&B managers and chefs to ensure successful event execution. Improved client booking conversions significantly and increased revenue by $116K in the first year.
Events & Marketing Manager
ETARU Restaurant
Apr 2018 - Jan 2019 (9 months)
Executed marketing initiatives and managed social media for two restaurant locations. Developed marketing campaigns to increase visibility and managed key accounts for private and corporate clients, ensuring high-quality service.
Client Relations & Event Coordinator
Mr. Chow Enterprises
Oct 2015 - Sep 2017 (1 year 11 months)
Managed client relations for private dining events, increasing sales by 60% through prompt responses and effective negotiation. Planned and executed over 300 events, ensuring exceptional service and client satisfaction.
Lead Hostess/Executive Assistant to GM
Mr. Chow Enterprises
Oct 2014 - Oct 2015 (1 year)
Managed a team of hostesses and handled reservations for a high-volume restaurant, ensuring efficient service during peak times. Implemented training and organization strategies to maximize covers and minimize wait times.
Partner/Chief Marketing and Account Specialist
CanvasFab
Sep 2014 - Jul 2015 (10 months)
Managed professional business accounts and executed influencer campaigns to increase brand awareness. Built partnerships with local businesses and celebrities to drive traffic and enhance marketing efforts.
Sr. Customer Service Manager / Local Marketing & Account Manager
MIA Design Group
Jan 2013 - Jul 2014 (1 year 6 months)
Managed commercial and wholesale accounts, consistently exceeding sales objectives. Developed a spokesperson program featuring celebrities to enhance marketing efforts and visibility.
Education
Degrees, certifications, and relevant coursework
Barry University
Bachelor of Science, Business Administration
2012 -
Bachelor of Science in Business Administration with a concentration in Marketing, focusing on the principles of business management and marketing strategies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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