Veronica Cavanagh
@veronicacavanagh
Creative Event Experience Designer with 13+ years in immersive experiences.
What I'm looking for
I am a Creative and strategic Event Experience Designer with over 13 years of success in producing immersive, high-impact experiences across B2B conferences, incentive programs, VIP hospitality, and multi-day activations. My expertise lies in crafting visually compelling and emotionally resonant programs that deepen audience engagement and enhance brand affinity.
Throughout my career, I have demonstrated a strong ability to balance aesthetics with operational excellence. I have successfully spearheaded event catering logistics and sales for high-profile conferences, contributing significantly to team revenue. My experience includes managing event timelines, stakeholder communications, and vendor operations, ensuring seamless execution of events that resonate with audiences.
Recognized for my multi-functional ability and cross-functional collaboration, I have built strong relationships with elite clientele and vendors. I am passionate about storytelling in event design and am committed to delivering exceptional experiences that honor both strategy and soul.
Experience
Work history, roles, and key accomplishments
Catering Sales Manager
Sodexo Live!
Feb 2024 - Present (1 year 6 months)
Spearheaded event catering logistics and sales for high-profile conferences including ASCRS and Cisco Live!, contributing to $9.3M in team revenue. Managed event timelines, stakeholder communications, and vendor operations for Comic-Con, ESRI, and ASH.
Tournament Catering Sales Manager
BNP Paribas Tennis Open (Sodexo Live!)
Feb 2025 - Mar 2025 (1 month)
Led all catering and on-site logistics for a 23-day international tournament, personally generating and manually executing $640K in F&B sales (record-setting). Designed and implemented all BEO and sales systems in a fast-paced, agile event timeline.
Senior Assistant Sales Manager
Behind the Scenes Catering & Events
Sep 2021 - Oct 2023 (2 years 1 month)
Managed Horton Grand Hotel events and catering, responsible for budgets, timelines, and BEO creation. Generated over $300K in new revenue in first 6 months, contributing to VIP hospitality operations and concert backstage services.
Private Event Manager
City Winery & The Point
Jan 2019 - Dec 2020 (1 year 11 months)
Oversaw full-cycle event production, client consultation, and venue operations for up to 400+ guests per event. Managed vendor contracts, staff coordination, and financial reporting for all bookings.
Wedding Coordinator
Dream Beach Wedding
Nov 2018 - Jun 2019 (7 months)
Coordinated weddings, ensuring smooth execution of ceremonies and receptions. Liaised with clients and vendors to meet event specifications.
Event Coordinator
An Event Less Ordinary
Nov 2014 - Jun 2016 (1 year 7 months)
Assisted in the planning and execution of various events, including corporate and social gatherings. Managed event logistics and on-site coordination.
Banquet Server
Sheraton Hotel
Mar 2012 - Mar 2015 (3 years)
Provided banquet service for various events, ensuring high standards of food and beverage delivery. Assisted with event setup and guest services.
Assistant Event Coordinator
Top That! Event Production
Sep 2012 - Jan 2014 (1 year 4 months)
Supported event managers in coordinating event details and managing vendor relationships. Assisted with setup and breakdown of event sites.
Wedding Coordinator
Maui'd Forever Wedding Co
Aug 2013 - Dec 2013 (4 months)
Provided on-site coordination for destination weddings in Hawaii. Ensured client satisfaction through meticulous planning and execution.
Education
Degrees, certifications, and relevant coursework
University of Michigan, Ann Arbor
Bachelor of Arts, English & Sociology
Completed a Bachelor of Arts with a dual focus on English and Sociology. Gained a comprehensive understanding of literary analysis, critical thinking, and societal structures.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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