Pia ToledoPT
Open to opportunities

Pia Toledo

@piatoledo

Experienced marketing specialist with a passion for impactful campaigns.

United States
Message

What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, where I can leverage my marketing expertise to drive impactful campaigns and contribute to business growth.

As a marketing specialist with a strong background in leading 360° campaigns, I have successfully collaborated with major retailers in Peru, including Falabella and Ripley. My experience at Intel Peru involved managing budgets and executing digital media strategies that drove significant business growth. I pride myself on my ability to analyze KPIs and develop actionable insights that enhance marketing effectiveness.

Throughout my career, I have worked closely with global partners such as Microsoft, Lenovo, and Asus, ensuring that our marketing initiatives align with broader business objectives. My role at Hochschild Mining allowed me to create and manage social media campaigns that not only engaged talent but also strengthened our brand presence across various platforms. I am passionate about delivering high-quality work and thrive in collaborative environments where creativity and efficiency are key.

Experience

Work history, roles, and key accomplishments

HM

Communication Analyst

Hochschild Mining

Apr 2022 - Present (3 years 3 months)

Created and managed Facebook and Instagram ad campaigns for talent recruitment, handling engagement on social platforms. Designed and implemented Workvivo, impacting Peru and Argentina.

HM

Communication Assistant

Hochschild Mining

Jan 2020 - Present (5 years 6 months)

Oversaw creation, execution, budgeting, and performance analysis of ad campaigns on Facebook, Instagram and LinkedIn. Managed content for various social media platforms and an internal collaborator platform.

Education

Degrees, certifications, and relevant coursework

University of Lima logoUL

University of Lima

Bachelor of Communications, Communications

Studied communication theories and practices at the University of Lima. Gained a comprehensive understanding of various communication channels and strategies.

Tech stack

Software and tools used professionally

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Pia Toledo - Marketing Specialist - Intel Peru | Himalayas