Pia Toledo
@piatoledo
Experienced marketing specialist with a passion for impactful campaigns.
What I'm looking for
As a marketing specialist with a strong background in leading 360° campaigns, I have successfully collaborated with major retailers in Peru, including Falabella and Ripley. My experience at Intel Peru involved managing budgets and executing digital media strategies that drove significant business growth. I pride myself on my ability to analyze KPIs and develop actionable insights that enhance marketing effectiveness.
Throughout my career, I have worked closely with global partners such as Microsoft, Lenovo, and Asus, ensuring that our marketing initiatives align with broader business objectives. My role at Hochschild Mining allowed me to create and manage social media campaigns that not only engaged talent but also strengthened our brand presence across various platforms. I am passionate about delivering high-quality work and thrive in collaborative environments where creativity and efficiency are key.
Experience
Work history, roles, and key accomplishments
Marketing Specialist
Intel Peru
Mar 2024 - Present (1 year 4 months)
Managed budgets, planned, executed, and analyzed 360° marketing campaigns and digital media strategies for Intel Peru in partnership with retailers. Monitored KPIs, developed action plans, and provided detailed reports with recommendations for improvement.
Communication Analyst
Hochschild Mining
Apr 2022 - Present (3 years 3 months)
Created and managed Facebook and Instagram ad campaigns for talent recruitment, handling engagement on social platforms. Designed and implemented Workvivo, impacting Peru and Argentina.
Communication Assistant
Hochschild Mining
Jan 2020 - Present (5 years 6 months)
Oversaw creation, execution, budgeting, and performance analysis of ad campaigns on Facebook, Instagram and LinkedIn. Managed content for various social media platforms and an internal collaborator platform.
Education
Degrees, certifications, and relevant coursework
University of Lima
Bachelor of Communications, Communications
Studied communication theories and practices at the University of Lima. Gained a comprehensive understanding of various communication channels and strategies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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