At Floward, I defined logistics product strategy across 9 countries in 3 regions and built a Warehouse Management System from scratch. After rollout, monthly stock variances fell from $360K to $75K.
I also led the decision to build Floward’s logistics app in-house, prototyped it with Claude Design, and shipped its MVP and V1 in 5 months using Claude Code. Moving the product and engineering process to an AI-first workflow raised velocity by 60%.
At Yassir, I owned cart and checkout strategy for a SuperApp serving 8 million customers across 5 countries. An AI-powered recommendation engine increased average order value by 7% in grocery and 12% in food within 6 months.
Earlier, I built a white-label integration strategy at Yassir, including work with UberEats and Carrefour, and led the UberEats integration in South Africa, growing revenue 4x within 5 months. My product work has also covered last-mile delivery, inventory management, and B2B software.
