At HelloApp (Othaim Holding), I own product features across the Customer App, Service Provider Portal and Admin Panel. My work helped reduce order cancellations from 8% to 4%, grow external bookings to 4% of orders, and introduce chat reordering, now 14% of orders.
Previously, I took Makaseb’s product from MVP definition to live launch and delivered modules for HR_PATH’s web and mobile application. At Bevatel, I delivered features across call center and admin dashboards; I also documented requirements and solutions for web and mobile projects at Bevatel (Ocoda).

