Open to opportunities

Orlando Marín

@orlandomarn

Head of Marketing at Jotelulu, scaled ARR from €5M to €10M and drove 10× more leads.

At Jotelulu, where I’m Head of Marketing, I orchestrated the marketing strategy and managed a €1M annual budget as ARR grew from €5M to €10M in under a year, supporting a successful Series B funding round. I also built the inbound engine, driving 10× leads, 6× demos, and 7× more activations.

Previously, as Marketing Director at QMENTA, I delivered 170% average annual growth over four years through omnichannel and ABM strategies, and helped increase conversion rates by 19.4×. Across roles in SaaS, HealthTech, and other sectors, I’ve worked on international expansion, marketing and sales alignment, and customer journeys.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Jotelulu

Nov 2025 - Present (11 months)

Orchestrated marketing strategy and managed a €1M annual budget to scale ARR from €5M to €10M in under a year, supporting a successful Series B funding round. Led expansion into France, Mexico, Spain, and Portugal and built an inbound engine driving 10x leads, 6x demos, and 7x more activations.

Marketing Strategy Budget Management Inbound Marketing ABM International Expansion Marketing Optimization Lead Generation SaaS

Marketing Director

QMENTA

Jun 2020 - Oct 2025 (5 years 4 months)

Implemented HubSpot CRM as the single source of truth, aligning Sales and Marketing for better lead attribution and velocity. Delivered 170% average annual growth over 4 years through omnichannel and ABM strategies, and engineered GTM strategies that resulted in a 19.4x increase in conversion rates.

HubSpot CRM Implementation ABM Omni Channel Marketing Conversion Rate Optimization GTM Strategy KOL Management Health Tech

Digital Business Director

Holmes Place International

Apr 2019 - Apr 2020 (1 year)

Leveraged data analytics to overhaul digital advertising efforts, reducing CPA by 58%. Increased MQL volume by 63% through a unified omnichannel approach and automated CRM nurturing workflows, and architected automated customer journeys to streamline lead activation and maximize member engagement.

Data Analysis Digital Advertising CPA Optimization Omni Channel Marketing CRM Automation Customer Journey Mapping Lead Generation

Digital Marketing Coordinator EMEA

PELI

Jul 2017 - Mar 2019 (1 year 8 months)

Doubled SQLs year-over-year across EMEA by optimizing campaign funnels and sales-marketing alignment. Integrated online/offline tactics for international trade shows, increasing lead capture rates by 15% per event, and developed vertical-specific content and automated workflows to accelerate sales velocity by 20%.

Campaign Optimization Sales Marketing Alignment Trade Show Marketing Lead Generation Content Development Marketing Automation EMEA

Marketing Manager (Mediterranean)

Smiths Medical

Sep 2014 - Jun 2017 (2 years 9 months)

Developed e-learning and digital adoption tools that reduced technical support reports by 70%. Supported product launches and technical tenders, contributing to a 20% increase in deals won, and pioneered a cross-regional data initiative to synchronize intelligence and optimize commercial ROI across EMEA.

E Learning Digital Adoption Product Launch Tender Management Data Analysis ROI Optimization Medical Devices

Digital Marketing & Communications Deputy Manager

Sony Electronics

Jan 2013 - May 2014 (1 year 4 months)

Directed digital launch strategies and budgets for all product lines across the Hispanic Americas. Orchestrated PR and digital synergy to amplify brand visibility during international product launches, and directed regional social media strategy and agency partners to optimize content and campaign ROI.

Digital Strategy Budget Management PR Social Media Strategy Agency Management Product Launch Consumer Electronics