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Harshad Jobanputra

@harshadjobanputra

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Marketing and business intelligence professional driving data-led growth.

Germany

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What I'm looking for

I am looking for a data-driven marketing role where I can apply analytics and digital strategies to boost growth, collaborate cross-functionally, and take ownership of measurement and optimization.

I am a marketing and business intelligence professional with four years' experience and dual master's degrees in International Management and Business Administration. I blend digital marketing, market research, and analytics to drive strategic decisions and measurable growth.

I have led campaign execution and analytics using tools including Excel, SQL, Power BI, Google Analytics, Looker Studio, SEMrush and R to optimize CAC, conversions, and sales by channel. My work has produced concrete results — portfolio value growth of 20%, ROI improvements of 15%, and increased engagement and cross-sell revenue through targeted digital campaigns.

I collaborate with Product, Client Service and marketing teams to convert insights into action, run A/B tests and improve UX, and identify new market opportunities via competitive analysis and research. I seek roles where I can apply analytics-driven marketing to scale performance and inform strategy.

Experience

Work history, roles, and key accomplishments

Marketing & Business Intelligence Intern

Olleeno

Feb 2025 - Sep 2025 (7 months)

Assisted planning and executing digital marketing campaigns and conducted competitor/market research; analyzed Google Analytics and e‑commerce data in Looker Studio to track CAC and conversion rates and informed A/B testing that optimized campaign performance.

Digital Marketing Google Analytics Looker Studio A B Testing Social Media Marketing Campaign Tracking Market Research

Marketing Manager

ICICI Bank

Oct 2020 - Jun 2021 (8 months)

Analyzed 600+ clients using Excel, Power BI, and SQL to identify targets and drive strategies that increased portfolio value by 20% and improved ROI by 15%; executed email and digital campaigns that raised engagement 20% and cross-sell revenue 12%.

Excel Power BI SQL Email Marketing CRM Campaign Strategy Digital Marketing ROI Analysis

Junior Marketing Manager

Hindustan Electric Corporation

Jul 2019 - Sep 2020 (1 year 2 months)

Planned and executed SEO and social media campaigns using SEMrush and analytics to increase leads by 20%; managed WhatsApp and email marketing to boost engagement 22% and conversion rate 15%, and secured 10+ B2B partnerships increasing sales 10%.

SEO SEMrush Social Media Marketing Google Analytics Email Marketing WhatsApp Marketing Lead Generation Market Research

Market Research Intern

Reliance Jio Infocomm Limited

Feb 2019 - May 2019 (3 months)

Analyzed sales data from 6,500+ stores using Power BI and Excel to identify underperforming locations and improved productivity across 400 stores by 10%; identified 75+ untapped locations for expansion.

Power BI Excel Data Analysis Market Research Trend Analysis Opportunity Identification

Marketing Assistant

Patel Seeds Farm Engineers and Contractors

Jul 2017 - Jul 2018 (1 year)

Supported business development and client acquisition efforts contributing to a 12% client increase; managed 20+ contractor relationships in HubSpot and assisted in proposals and project coordination that lifted lead generation 15%.

HubSpot Client Relations Trade Shows Lead Generation Project Coordination Marketing Support

Education

Degrees, certifications, and relevant coursework

Otto von Guericke University Magdeburg

Master of Science, International Management, Marketing and Entrepreneurship

2022 - 2024

Activities and societies: Conducted statistical and regression analyses using R and Python; developed dashboards and applied fixed-effects regression for e-commerce promotion evaluation.

Completed an M.Sc. in International Management with focus on Marketing and Entrepreneurship, including projects on international business strategies and marketing promotion effectiveness.

ICFAI Business School, ICFAI University

Master of Business Administration, Business Administration (Marketing/Analytics focus)

2018 - 2020

Activities and societies: Relevant coursework included Business Analytics, Quantitative Methods, Marketing Business Analytics, Business Forecasting, and Consumer Research.

Earned a Master of Business Administration with coursework in Information Systems, Business Analytics, Marketing Research, and Strategic Management.