Gulnara Mustafayeva

Performs data collection and critical evaluation tasks, identifying patterns and quality issues to inform model refinement. Evaluates and annotates diverse datasets and conducts pairwise comparisons of AI-generated outputs to improve model behavior.

Applied SQL and Python to end-to-end analytical workflows, including data modeling with dbt, KPI dashboard delivery in Tableau, and automated reporting pipelines. Designed and built a structured analytics project with documented methodology and stakeholder-ready outputs.

Drove €1.1M+ in program revenue through data-guided advising and strategic client engagement. Improved applicant to student conversion rates by developing and implementing a CRM pipeline optimization report and dashboard, and streamlined Salesforce processes to raise data reliability and team efficiency by 30%.

Managed and optimized Meta advertising campaigns for SMB clients, improving ROI by 25% on average. Delivered actionable campaign analysis and translated data insights into consultative recommendations enhancing client satisfaction and retention.

Processed and classified official documentation for archival readiness within a government identity and security environment. Supported maintenance of personnel and operational records, including documentation of system access logs.

Completed an intensive Data Analytics bootcamp, applying SQL and Python to end-to-end analytical workflows, including data modeling with dbt, KPI dashboard delivery in Tableau, and automated reporting pipelines.

Pursued a Master of Arts in Political Economy, focusing on the intersection of politics and economics.

Earned a Bachelor of Arts in International Relations and Economics, gaining a foundation in global affairs and economic principles.