At Resolute – Omnicom, I support planning, implementation, management, and reporting for client campaigns across Government, Healthcare, and Defense. I’ve helped scale more than $200M in media investment and developed and presented 20+ media plans focused on awareness and reach.
I use MRI-Simmons and Resonate audience tools alongside the internal Acxiom AI platform to analyze audience demographics, behaviors, and media consumption. I also partner with managed-service DSP providers Viant, Zeta, and MiQ on campaign planning, execution, and reporting.
Previously, at Resolute – Interpublic, I partnered with Analytics to build and maintain eight client-facing Data Studio dashboards. At CrossScreenMedia, I launched and managed digital advertising campaigns and facilitated first-party audiences through LiveRamp for DSP distribution.
