Olivia Hinz

At General Mills–Blue Buffalo, I coordinate global digital marketing initiatives from creative brief through launch, partnering with web development, design, social media, and UGC teams. I use website performance, campaign metrics, and customer insights to improve digital experiences and marketing effectiveness.

Previously at General Mills–Medallion Labs, I led the Shelf Life Program, generating $400K in annual revenue, and coordinated a rebrand spanning website development, creative assets, photoshoots, and a customer portal. I also managed client projects, marketing collateral, SEO improvements, and Salesforce-tracked sales inquiries.

My background includes creative operations, workflow optimization, budget tracking, project documentation, and cross-functional delivery in fast-paced environments.