At Cactus Communications, I led early-stage market entry strategy for KSA, the US and Indonesia. I planned the company's first academic networking event in Riyadh, securing 20+ institutional leads and contributing to an $800K revenue pipeline; the KSA and Indonesia launches earned Project of the Year in 2023.
At Taylor & Francis Group, an Informa Business, I led digital marketing campaigns across South Asia and Sub-Saharan Africa that drove 81,000+ journal submissions. Audience-led messaging grew the AI portfolio by 22% and the Biotech portfolio by 46%.
As an independent AI Content Strategist & Consultant, I advise brands on content strategy, digital presence and AI-enabled marketing. I also run website content audits, write AEO briefs and design AI content workflows that help small teams scale output while keeping brand voice consistent.
