Alyona Zizevskaya

I’m a campaign and audience analytics specialist with 5 years of experience in marketing and advertising, including 3+ years focused on campaign analysis, attribution, audience segmentation, and reporting.

My experience has evolved from evaluating campaign outcomes and conversion paths to investigating the quality, availability, and limitations of audience data. I translate analytical findings into practical recommendations for targeting, measurement, and campaign optimization.

Across 15+ client projects, I’ve worked with monthly media budgets of up to RUB 15M. My results include reducing CPA by 12% through budget reallocation, improving CTR from 1.0% to 2.7% through audience-specific messaging, and identifying previously untracked meetings and deals through post-click/post-view attribution.

Most recently, at ADV Group, I investigated audience segment availability, cross-platform matching, and data discrepancies using Weborama DMP, Excel, and existing Power BI dashboards.

My toolkit also includes Google Analytics, Yandex Metrica, and marketing attribution platforms. I’m currently developing my SQL skills through the Google Data Analytics Professional Certificate.

I’m interested in Campaign Analytics, Audience Analytics, Marketing Data Analytics, and Reporting roles where I can contribute my advertising background while expanding my technical analytical expertise.

Based in Yerevan, Armenia. Open to international remote opportunities and local roles.