Open to opportunities

Carla GR

@carlagr

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Marketing analyst passionate about data-driven strategies and creative storytelling.

Spain

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What I'm looking for

I am seeking a dynamic role where I can leverage my analytical skills and creativity to drive impactful marketing strategies and contribute to a collaborative team environment.

With over four years of experience in marketing and data analysis, I have honed my skills in coordinating advertising campaigns and supervising projects. My journey has taken me from working with international teams at Ford Motor Company to freelancing, where I continue to merge analytical thinking with creative storytelling. I thrive on transforming data into actionable insights that drive marketing strategies.

My academic background includes a Master's in Psychology and Consumer Behavior, which complements my Bachelor's in Business Administration and Marketing. I have successfully executed 360 marketing campaigns, collaborated with cross-functional teams, and developed comprehensive market research projects. My passion lies in understanding consumer behavior and leveraging that knowledge to enhance customer experiences and optimize marketing initiatives.

Experience

Work history, roles, and key accomplishments

Current

Category Management and Marketing

Current

Category Management and Marketing Freelance

Jan 2023 - Present (2 years 7 months)

Provided freelance services in category management and marketing. Collaborated with various clients to develop and execute marketing strategies.

Category Management Marketing Strategy Data Analysis Market Research Project Coordination

Data Analyst (Marketing)

Ford Motor Company

Jan 2021 - Dec 2023 (2 years 11 months)

Collaborated with international teams to integrate marketing strategies with operational processes. Developed monthly reports with key metrics and market insights to adjust product communication in advertising initiatives.

Data Analysis Marketing Strategy Logistics Optimization Reporting Market Insights

Marketing Analyst

Ford Motor Company

Jan 2019 - Dec 2021 (2 years 11 months)

Executed 360 marketing campaigns with cross-functional teams and ad agencies for the full Ford vehicle line. Implemented B2B marketing strategies focused on distributors, including customized advertising assets and product training.

Digital Marketing CRM B2B Marketing

Education

Degrees, certifications, and relevant coursework

EAE Business School

Master's in Psychology and Consumer Behavior, Psychology and Consumer Behavior

2022 - 2024

Completed a Master's degree focusing on the psychological aspects of consumer behavior. Gained expertise in analyzing consumer trends and applying psychological principles to marketing strategies.

Universidad Panamericana

Bachelor's in Business Administration and Marketing, Business Administration and Marketing

2016 - 2020

Obtained a Bachelor's degree in Business Administration and Marketing. Developed a strong foundation in business principles, marketing strategies, and administrative practices.

DePaul University

Bachelor's in Business Administration and Marketing, Business Administration and Marketing

2014 - 2018

Studied Business Administration and Marketing, gaining a comprehensive understanding of market dynamics and business operations. Participated in various academic projects to enhance practical skills.