Olga Shi

Key client: Olymptrade — a global FX trading platform serving users across Asia, LATAM, Africa, and MENA. Other clients under NDA.
 
Results:
- Volume & impact: closed ~380 tasks over two years, ~30% above the team average.
- VIP communications: designed tone, structure and strategy for the platform's most demanding audience. Welcome series: 46.8% Open Rate / 16.5% Open-to-Click Rate. "No-show" wi

- Created marketing content across various channels, including blog articles, SM posts, emails, guides, in-platform communications, etc.
- Developed new types of content for social media.
- Was responsible for text content across several successful marketing and communication campaigns, including major platform events.
- Collaborated with compliance officers, market experts, proofreaders, and tech

- Creating cryptocurrency, DeFi, and blockchain-themed content: market news; SEO-optimized blog articles; SM posts, (Facebook, VK, Twitter, TG); emails and newsletters for clients & affiliates; user guides.

- Multi-channel content: created and managed content across 5 channels plus the company blog, growing the Telegram community by ~22% over 4 months through daily market updates and platform gui

- Crafted diverse content with a strong focus on brand and PR copywriting, including market news, articles on trading, SM posts, press releases, SEO-optimized ORM articles, educational materials, and newsletters.

- Created copy for local and global trading tournaments, charity campaigns, and major industry events like FX Expo Dubai.

- Worked with decision-makers of different levels to get raw da

- Marketing, promotional, and educational content on blockchain solutions, including landing pages, PP presentations, SM posts, articles, interviews, and guides for the company's blog.

- Managed the company's content across several channels, coordinated freelance translators, created briefs for designers, etc.

Created copy on blockchain and cryptocurrencies, payment systems, fintech products, cryptocurrency regulation, mining, etc.

Created SM copy, articles for the corporate blog, PP presentations, leaflets, and other product-related content.

Created original and adapted existing promotional materials (direct marketing) for markets in Asia and South Africa.
Coordinated the work of 5 remote specialists spread across these regions.

Was responsible for the RD book, music, video, and merchandise catalogs and all supporting promotional materials.
Was the owner of many successive direct marketing campaigns.

Worked as Content Manager at Carnevale.