Oleksandr Kokhman

Дубай, Объединённые Арабские Эмираты · Удаленная работа
Managed paid acquisition for 10+ Web3 projects across:
• ICO / IDO
• Exchanges
• Wallets
• DeFi
• NFT
• GameFi
Key achievements:
✔ Managed monthly ad budgets up to $200K.
✔ Built and scaled campaigns across Meta, Google, and crypto-native ad networks.
✔ Designed multi-account advertising structures to maintain campaign stability.
✔ Built acqu

Leading digital growth and user acquisition initiatives for a on-chain trading platform.
• Own paid acquisition strategy across Meta, crypto-native channels
• Build and scale user acquisition funnels from testing to growth stages
• Lead creative strategy, analytics and performance optimization
• Drive growth initiatives across trading, DeFi and Web3 ecosystems
• Collaborate cross-functionally with

Led a crypto media startup from launch to successful acquisition.
Key achievements:
✔ Built and scaled a media ecosystem to 350K+ followers across 6 Telegram communities and a dedicated crypto news platform.
✔ Owned end-to-end growth strategy including content, paid acquisition, partnerships and monetization.
✔ Managed cross-functional teams across marketing, content and operations.
✔ Successfully

Promoted from Senior Media Buyer to Head of Growth.
Owned end-to-end growth strategy and client success across the agency's Web3 portfolio.
Key achievements:
✔ Managed portfolios with peak monthly ad spend exceeding $400K.
✔ Developed acquisition strategies for 10+ Web3 projects including token launches, exchanges, wallets and DeFi protocols.
✔ Led cross-functional teams across PPC, PR, Community,

Managed paid acquisition for 30+ Web3 projects across:
• ICO / IDO
• Exchanges
• Wallets
• DeFi
• NFT
• GameFi
Key achievements:
✔ Managed monthly ad budgets up to $100K.
✔ Built and scaled campaigns across Meta, TikTok, Google, X and crypto-native ad networks.
✔ Designed multi-account advertising structures to maintain campaign stability.
✔ Built acquisition funnels for token launches, whitelist

Led a team of 9 specialists including media buyers, designers and project managers.
Key achievements:
✔ Scaled managed ad spend by 10x.
✔ Increased client portfolio from 10 to 40 active accounts.
✔ Built onboarding, QA and reporting frameworks.
✔ Led hiring, mentoring and development of media buyers.
✔ Owned client strategy and performance across e-commerce, education, beauty and real estate verti

Managed 15-20 client accounts simultaneously across multiple industries.
Key achievements:
✔ Consistently exceeded KPIs on 65-70% of projects.
✔ Built end-to-end Meta advertising strategies.
✔ Designed acquisition funnels and scaling frameworks.
✔ Delivered 420-530% ROAS across key accounts.

Managed paid acquisition across e-commerce, real estate and education clients.
✔ Built and optimized Meta Ads campaigns.
✔ Developed audience segmentation and retargeting frameworks.
✔ Managed multiple SMB advertising accounts simultaneously.

Managed paid acquisition for educational products.
✔ Built Meta Ads funnels.
✔ Implemented tracking systems using GTM and Google Analytics.
✔ Conducted creative testing and conversion optimization.
✔ Mentored 300+ students on Meta advertising practices.

Started my media buying career at a content & blogger agency, running paid acquisition campaigns for the agency's in-house SMM online course.

• Launched and optimized Meta Ads (Facebook & Instagram) campaigns to generate qualified leads for the online SMM course.
• Developed ad creatives and wrote conversion-focused ad copy tailored to multiple audience segments.
• Conducted A/B testing across cr