Open to opportunities

Elly Pakhar

@ellypakhar

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Senior media buyer creating profitable ad campaigns across Facebook, TikTok, and more.

Ukraine

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What I'm looking for

I’m looking for a performance-focused team where I can scale profitable paid social and email campaigns, run deep A/B testing, and optimize CTR/CPC/ROAS using clear ROMI targets.

I’m a Senior Media Buyer with 5 years of hands-on experience driving profit through Facebook/Instagram, TikTok, LinkedIn, and Snapchat ads, plus Social Media Marketing and Email Marketing. I focus on building creatives and media strategies that actually deliver profit and measurable outcomes like CTR, CPC, CPM, ROAS, CPL/CPA, and ROMI.

In e-commerce and service niches, I’ve scaled campaigns to reach 500+ sales/month and supported launches with content strategy, copywriting, A/B tests, and full funnel execution. I’ve also improved unit economics by reducing CAC dynamics and strengthening performance at each CAC stage of awareness.

Across real estate, supplements, crypto info, and arbitrage (TT/FB), I’ve managed significant budgets (including up to $180k), deep-analyzed competitors, and optimized logical, marketing-right strategies. My approach is daily analytics, rigorous experimentation of audiences/creatives, and continuous scaling based on performance.

Experience

Work history, roles, and key accomplishments

Current

Mushroom Coffee Content & Ads

Current

Mushroom Coffee Startup

Feb 2023 - Present (3 years 2 months)

Wrote and managed content strategy to support e-commerce marketing for a mushroom coffee startup. Partnered with media and content efforts to improve ad and post performance.

Content Strategy Social Media Marketing Email Marketing Facebook Ads Instagram Ads LinkedIn Ads

Games E-commerce Media Buyer

Games E-commerce

Jan 2025 - Jan 2026 (1 year)

Set up and scaled Facebook and TikTok ad campaigns for an e-commerce games offer, generating 500+ sales per month. Focused on ad performance improvements to drive profitable outcomes.

Facebook Ads Ad Campaign Scaling Creative Strategy E Commerce Advertising Performance Marketing Conversion Optimization

Agricultural Products Media Buyer

Agricultural Products

Mar 2025 - Jul 2025 (4 months)

Created 1,200+ tasks for designers and copywriters and led ad copy execution, including A/B tests. Developed campaign assets across stages to improve e-commerce lead flow and performance.

A B Testing Copywriting Creative Direction Copy & Design Tasking Performance Marketing Social Media Marketing Landing Page Optimization

Supplements E-commerce Ads

Supplements

Mar 2023 - Jun 2025 (2 years 3 months)

Ran e-commerce ads based on ad decomposition to improve performance against marketing objectives. Managed ongoing ad execution and optimization throughout the campaign period.

E commerce Marketing Performance Marketing Ad Decomposition Audience Targeting CTR CPC CPA Monitoring

Crypto Info-Business Marketer

Crypto Info-Business

Aug 2024 - Mar 2025 (7 months)

Increased brand awareness by 150% by setting up a logical, marketing-right ROMI strategy. Managed monthly reporting and performance optimization to support growth goals.

Brand Awareness ROMI Tracking Marketing Strategy Performance Optimization Creative Strategy

Arbitrage Media Buyer

Arbitrage Search

Sep 2023 - Feb 2025 (1 year 5 months)

Delivered 30%+ monthly ROI while running traffic arbitrage on TikTok and Facebook with $20k–$50k monthly budgets. Conducted deep A/B testing of audiences and creatives to improve performance and scaling in the USA.

Facebook Ads A B Testing Competitive Analysis ROI Optimization Creative Testing Media Buying

Real Estate Bali Media Buyer

Real Estate Bali

Sep 2024 - Jan 2025 (4 months)

Managed ad KPIs including CTR, CPC, CPM, and ROAS for Real Estate Bali with $20k monthly ad spend. Reduced high CPL/CPA and targeted $60 pre-MQL by optimizing campaigns for better lead efficiency.

Media Buying CTR Optimization CPM ROAS CPL CPA Reduction Performance Marketing

Real Estate Bali Performance Marketer

Real Estate Bali

Feb 2023 - Feb 2024 (1 year)

Managed and optimized $180k in budget for the most effective campaigns, increasing weekly profit 3x versus prior performance. Used Facebook Pixel and Google Analytics to improve tracking and decision-making for scaling.

Campaign Scaling Facebook Pixel Google Analytics Performance Marketing

Supplements Funnel & Media Buyer

Supplements Company

Feb 2022 - Jan 2024 (1 year 11 months)

Built funnels and landing page structures and optimized paid traffic for purchase conversions. Reduced purchase cost to $3–$9 (from $20) and managed daily budgets of $100 for Web/App install flows.

Landing Page Optimization Funnel Building Media Buying Conversion Optimization Budget Management

Email Marketer - LevelUp

LevelUp Real Estate

Jun 2022 - Feb 2023 (8 months)

Managed email marketing for a real estate languages offer. Planned and executed email campaigns to support leads and conversions.

Email Marketing Lead Nurturing Campaign Planning Segmentation Copywriting Performance Tracking Marketing Automation

Social Media Manager - Roshen

Roshen Plaza

Jun 2021 - Feb 2022 (8 months)

Served as Social Media Manager for an entertainment brand. Managed social media execution and content activity to support ongoing engagement.

Social Media Management Content Management Community Engagement Social Media Marketing Brand Management Paid Organic Content Support

Media Buyer - Unit School

Unit School of Business

Dec 2020 - Feb 2022 (1 year 2 months)

Generated 171 leads for $3 each from web traffic and produced 8 sales at $2,000 each. Managed media buying with performance-focused optimization during the campaign period.

Media Buying Lead Generation Web Optimization Performance Marketing Conversion Optimization

Education

Degrees, certifications, and relevant coursework

Unit School of Business

2020 - 2022

Business school training related to media buying and performance marketing. Reported outcomes include generating 171 leads for $3 each from web and 8 sales for $2000 each.