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Mariya Matseyko

@mariyamatseyko

Digital marketing and AI creative specialist creating Meta campaigns and AI-powered ad videos for healthcare, e-commerce, retail, and tourism.

Ukraine

Message

I plan and optimize Meta campaigns for lead generation, sales, bookings, and brand awareness across healthcare, e-commerce, retail, and tourism. I use campaign and business data to refine audiences, creative, budgets, and funnels.

I also create AI-powered advertising videos, AI UGC, and short-form social content, from hooks and scripts through editing and platform-ready delivery. I connect creative testing with metrics such as CTR, CPL/CPA, booking conversion, and ROAS.

Experience

Work history, roles, and key accomplishments

Current

Social Media Marketing & Content Strategy

Current

Healthcare, Wellness, Personal Brands, Digital Services

Jan 2023 - Present (3 years 9 months)

Develops content strategies and editorial plans from audience research, competitor analysis, customer behavior, and brand goals. Produces reels, stories, posts, campaign copy, and visual concepts.

Content Strategy Audience Research Competitive Analysis Copywriting Reels Canva Capcut Social Media Analytics

Current

Performance Marketing / Targeted Advertising

Current

Healthcare, E-commerce, Retail, Tourism

Jan 2023 - Present (3 years 9 months)

Plans, launches, and optimizes Meta campaigns for lead generation, sales, bookings, traffic, engagement, and brand awareness. Segments audiences and uses retargeting, creative testing, and budget reallocation to improve efficiency.

Meta Ads Manager Google Analytics 4 Google Sheets Audience Segmentation Retargeting Creative Testing Budget Optimization performance reporting

Marketing Director / Marketing Specialist

Tourism, Hospitality, Retail, Franchise Development

Progressed from hands-on marketing roles to marketing leadership, combining strategy, research, PR, promotions, media planning, and brand development. Led SWOT and competitor analysis, pricing and promotional strategy, partnerships, events, website growth, SEO/SMM activity, and management reporting.