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Viktor User

@viktoruser6

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Media buyer in Web3 and app marketing who ran performance campaigns across Google, Facebook, and TikTok.

Ukraine

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Atas Ltd is where I most recently worked as a media buyer for a software app, setting up and optimizing performance campaigns and working with product metrics and KPIs. I used Google Analytics 4 and Google Tag Manager, and reported on campaign performance.

Across Web3 marketing roles at CLS-Global, Coinband, and De.Fi, I worked on campaigns for fintech and crypto products across Google, Facebook, Twitter, and other ad sources. At 13Buyers, I was a Team Lead / Media Buyer, building workflows and delegating responsibilities.

Experience

Work history, roles, and key accomplishments

Media buyer, Software app

Atas Ltd

Jul 2025 - May 2026 (10 months)

Managed performance marketing campaigns for a software app, focusing on Web2/3 and B2C verticals. Set up and optimized Google and Meta ads, worked with analytics tools, and reported on key metrics.

Google Analytics 4 Google Tag Manager Google Ads Meta Ads Campaign Performance CPA CPL CPM CTR CPC ROI LTV Spy Tools Aderant Meta Ad Library FEED Pipi Ads TikTok Creative Library Dolphin ADSPower Proxy

Media buyer, Web3 Marketing Agency

CLS-Global

Oct 2024 - Jul 2025 (9 months)

Managed performance marketing for Web3 and fintech clients, including DEXs, CEXs, and crypto cards. Set up and optimized campaigns on Google, Facebook, and Twitter, and handled B2B segments.

Google Analytics 4 Google Tag Manager Google Ads Facebook Ads Twitter Ads Campaign Performance CPA CPL CPM CTR CPC ROI LTV Spy Tools Aderant Meta Ad Library FEED Pipi Ads TikTok Creative Library Dolphin ADSPower Proxy

Media buyer, Web3 Marketing Agency

Coinband

Feb 2024 - Oct 2024 (8 months)

Managed performance marketing for Web3 and fintech clients, focusing on token presales. Set up and optimized campaigns across Google, Facebook, Twitter, and TikTok, and handled B2B segments.

Media buyer, Product, Web3

De.Fi

Sep 2023 - Jan 2024 (4 months)

Managed performance marketing for a Web3 aggregator product, including swap, staking, and wallet scanning. Set up and optimized campaigns on Facebook, Twitter, and native ad platforms.

Facebook Ads Twitter Ads Native Ads Bitmedia Coinzilla Cointraffic Adroll Campaign Performance CPA CPL CPM CTR CPC ROI LTV Spy Tools Aderant Meta Ad Library FEED Voluum Figma ADSPower Proxy

Media buyer, Marketing Team

AdExpertMedia

Mar 2023 - Aug 2023 (5 months)

Managed performance marketing for source-to-source arbitrage. Set up and optimized campaigns on Facebook and TikTok, and worked with various tracking and proxy tools.

Facebook Ads TikTokAds Campaign Performance CPA CPL CPM CTR CPC ROI Spy Tools Aderant Meta Ad Library Pipi Ads TikTok Creative Library ClickFlare TheOptimizer ADSPower Proxy

Team Lead / Media Buyer

13Buyers

Mar 2022 - Mar 2023 (1 year)

Led a marketing team and managed performance campaigns for crypto verticals. Set up, optimized, and scaled Facebook campaigns, and handled team building and workflow delegation.

Facebook Ads Campaign Performance CPA CPL CPM CTR CPC ROI LTV Spy Tools Aderant Meta Ad Library Keitaro Imklo FTP Dolphin Proxy Team Leadership

Media Buyer, Web2 Marketing Agency

P2W

Oct 2021 - Feb 2022 (4 months)

Managed performance marketing for insurance and mortgage lead generation. Set up and optimized campaigns on Facebook and TikTok, and worked with tracking and proxy tools.

Facebook Ads TikTokAds Campaign Performance CPA CPL CPM CTR CPC ROI LTV Spy Tools Aderant Meta Ad Library Pipi Ads TikTok Creative Library Voluum Sky TheOptimizer Proxy

Team Lead / Media Buyer

Unknown

Apr 2020 - Sep 2021 (1 year 5 months)

Led a marketing team and managed performance campaigns for crypto and gambling verticals. Set up, optimized, and scaled Facebook campaigns, and handled team building and workflow delegation.