Taras Mortimer
@tarasmortimer
Performance-driven marketing specialist focused on scalable paid acquisition and growth.
What I'm looking for
I am a performance-driven marketing specialist with 7+ years in B2B and e-commerce marketing, experienced in managing large ad budgets and designing scalable lead generation systems. I focus on campaign management, audience research, budget optimization, and conversion funnel improvements to drive measurable growth.
I have overseen budgets of $300k+ and delivered rapid increases in market share, customer acquisition, and organic visibility across channels including Facebook, Google, LinkedIn, TikTok, Pinterest, and Amazon PPC. I partner cross-functionally to implement marketing automation, CRM integrations, and data-driven strategies that improve lead quality and accelerate pipelines.
As a leader I have built and managed multidisciplinary teams, launched startup go-to-market plans, and implemented automated processes that reduced manual effort while improving scalability and ROI. I am committed to aligning marketing efforts with business objectives and delivering actionable insights for continuous improvement.
Experience
Work history, roles, and key accomplishments
Performance Marketing Specialist
Impactable
Apr 2023 - Jan 2025 (1 year 9 months)
Led a multidisciplinary marketing team to align growth, product and sales initiatives, executing go-to-market and branding programs that boosted organic visibility and pipeline velocity.
Head of Marketing / Webflow Dev
ddd PR Agency
Apr 2022 - Oct 2023 (1 year 6 months)
Managed the marketing team and developed Webflow websites while running SEO, PPC and content initiatives to grow traffic and conversions for clients across campaigns and channels.
Chief Marketing Officer
Trueseamoss
Dec 2022 - May 2023 (5 months)
Developed advertising and Amazon PPC strategies, optimized Shopify store and marketing funnels, and managed outsourced specialists to increase acquisition and improve analytics-driven decision making.
Team Lead PPC
Panem Digital Agency
Jun 2017 - Dec 2020 (3 years 6 months)
Led PPC department, trained and managed up to 10 team members, oversaw campaigns including Amazon Sponsored Ads and controlled budgets and reporting for clients.
Education
Degrees, certifications, and relevant coursework
Taras hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
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