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Okech IgnatiusOI
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Okech Ignatius

@okechignatius

SEO, SEM & PPC specialist using data-driven strategy and web design to grow organic traffic and conversions.

Kenya
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What I'm looking for

I’m looking for a role where I can lead data-driven SEO and PPC, improve rankings and conversions, and support growth with WordPress/web execution. I want a team that values measurable impact, technical problem-solving, and continuous optimization.

I’m an SEO, SEM and PPC specialist with over 7 years of experience focused on elevating online visibility and business performance. I combine technical SEO, engaging web design, and dynamic digital marketing to deliver measurable results.

I’ve achieved a 35% increase in organic traffic through effective SEO campaigns, improving search engine rankings and visibility. I use data-driven tools like Google Analytics, Google Search Console, Rank Math, and SEMrush to guide strategy, refine content, and maximize impact.

I also drive growth through PPC campaigns, including successful campaigns that resulted in a 25% reduction in customer acquisition costs. I manage Google Ads and Facebook Ads, continuously monitoring performance to improve efficiency and conversion outcomes.

Beyond marketing, I build and maintain responsive WordPress websites using HTML and custom development, with a strong emphasis on security, mobile responsiveness, and conversion rate optimization. I’ve also led technical initiatives like a Google Indexing API project and managed Talent LMS platforms to support seamless eLearning experiences.

Experience

Work history, roles, and key accomplishments

VF
Current

IT and Web Development

Vital Signs Safety Foundation

Nov 2024 - Present (1 year 8 months)

Develops and maintains the company website using HTML and WordPress, focusing on mobile responsiveness, load speed, security, and backup/recovery. Implements SEO strategies (audits and keyword research) and tracks performance using Google Search Console and Google Analytics.

Vital Signs Safety Foundation: Safety and Health For the Deaf logoVD
Current

IT and Web Development

Nov 2024 - Present (1 year 8 months)

Website Development & Maintenance: Developed and optimized the company website using HTML and WordPress, ensuring mobile responsiveness, faster load times, and seamless user experiences. Regularly updated content for relevance and accuracy, implemented advanced security protocols, and established backup and recovery procedures. Led site migrations and platform upgrades to ensure functionality and

Kaileys Consortium logoKC
Current

ICT and Digital Marketing Strategist

Sep 2023 - Present (2 years 10 months)

• Search Engine Optimization (SEO) & Search Engine Marketing (SEM):
• Conducted comprehensive website audits to identify optimization opportunities, improving functionality and boosting search engine rankings.
• Developed and executed strategic SEO action plans, enhancing organic search visibility and driving increased web traffic.
• Performed detailed keyword research to identify high-value keywo

ManageIT Limited logoML

Digital Marketing Specialist

Aug 2022 - Aug 2023 (1 year)

SEO & SEM: Developed and implemented robust SEO strategies, conducting comprehensive website audits and in-depth keyword research to enhance organic search visibility and rankings. Optimized content, images, and meta tags while utilizing tools like Google Search Console and Google Analytics to monitor performance and uncover growth opportunities.

PPC Campaigns: Designed and managed high-impact PP

CCGD Kenya logoCK

Digital Marketing / ICT Officer

Jan 2020 - Jul 2022 (2 years 6 months)

• Digital Marketing & SEO: Planned and executed integrated marketing strategies across digital platforms, including social media and web channels, driving visibility, membership growth, and traffic. Planned and implemented SEO tactics, such as on-page optimization, keyword research, and meta tag optimization, significantly improving search engine rankings and online engagement. Managed social medi

Kings Paper Works Ltd logoKL

Digital Marketing Executive & ICT Support

Mar 2018 - Nov 2019 (1 year 8 months)

Digital Marketing & Content Strategy
Evaluated company websites for mobile performance and search engine optimization (SEO), enhancing user experience and improving search rankings.
Managed website development and maintenance, ensuring optimal functionality and responsiveness.
Created unique content and developed weekly/monthly digital content calendars to strengthen brand presence and audience en

Bright Technologies Ltd logoBL

Digital Marketing Executive

Jan 2015 - Mar 2018 (3 years 2 months)

Digital Marketing Strategy: Designed and executed comprehensive digital marketing strategies, including SEO, email marketing, and social media management (Facebook, Twitter, LinkedIn) to boost online visibility and engagement.
Website Maintenance: Managed website updates, product management, feature additions, and troubleshooting to ensure smooth, user-friendly experiences. Addressed website outag

Ziri Net (Digital Marketing Agency) logoZA

Digital Marketing Executive

Feb 2014 - Jan 2015 (11 months)

Social Media Management: Successfully managed and optimized client social media platforms, including Facebook, Instagram, YouTube, and websites, to enhance brand visibility, foster engagement, and reach target audiences effectively.
SEO Strategy Development: Designed and executed comprehensive SEO strategies, integrating on-page and off-page optimization, forum marketing, social media optimization

Chrome Solutions Limited logoCL

Online Marketing Analyst (Amazon and eBay)

Jun 2012 - Jan 2014 (1 year 7 months)

• Amazon Seller Central Management: Successfully managed product listings across Amazon Seller Central accounts, including creating, editing, and maintaining variation listings. Implemented strategies to secure and maintain the Amazon Buy Box, increasing visibility and sales.
• eBay Listing Optimization: Oversaw and optimized eBay product listings, ensuring high-quality images, accurate descriptio

CL

Online Marketing Analyst

Chrome Solutions Limited

Jun 2012 - Jan 2014 (1 year 7 months)

Managed Amazon Seller Central and eBay listing optimization, including maintaining product listings, improving visibility, and conducting regular listing audits. Performed SEO and keyword research for marketplaces and monitored account performance, including Amazon Vendor Central management and market opportunity evaluation.

Data Centre Training and Consultancy Ltd logoDL

Information Technology Tutor

Jul 2010 - Jun 2012 (1 year 11 months)

• IT Training: Delivered comprehensive training in qualitative techniques, computer applications (Word, Excel, PowerPoint), networking, programming, and database design using MS Access and other relevant tools.
• Computer Engineering Instruction: Conducted training for Computer Engineering courses at certificate, diploma, and advanced diploma levels, preparing students for ABMA examinations with a

ML

Volunteer - Bookkeeping

McMillan Memorial Library

Aug 2007 - Dec 2007 (4 months)

Performed library housekeeping and book organization, including shelving and assisting visitors in finding resources. Completed data entry for borrowed/returned books and supported ongoing library cleanliness and upkeep.

McMillan Memorial Library, Nairobi logoMN

Volunteer - Bookkeeping

Aug 2007 - Dec 2007 (4 months)

• Organized and arranged books on shelves, ensuring proper categorization and easy access for readers.
• Assisted library visitors in locating books and navigating the library system.
• Performed data entry tasks, maintaining accurate records of borrowed and returned books.
• Cleaned and maintained shelves to ensure a tidy and welcoming library environment.
• Contributed to overall cleanliness and

Education

Degrees, certifications, and relevant coursework

NT

NTTI

Information Technology

Studied:

Programming & Web Development: Gained proficiency in HTML, JavaScript, and web design, utilizing tools like Adobe Dreamweaver to create dynamic and responsive websites.
System Analysis & Design: Developed skills in analyzing user requirements and designing efficient, scalable systems.
Computer Networking & Operating Systems: Built a solid foundation in networking principles and operating

BS

Bungoma High School

NI

Nairobi Technical Training Institute

Information Technology, Information Technology

Studied Information Technology, including programming and web development (HTML, JavaScript), system analysis and design, computer networking and operating systems. Covered digital marketing and CMS, database management, and computer maintenance with qualitative techniques for data-driven problem solving.

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