Okech Ignatius
@okechignatius
SEO, SEM & PPC specialist using data-driven strategy and web design to grow organic traffic and conversions.
What I'm looking for
I’m an SEO, SEM and PPC specialist with over 7 years of experience focused on elevating online visibility and business performance. I combine technical SEO, engaging web design, and dynamic digital marketing to deliver measurable results.
I’ve achieved a 35% increase in organic traffic through effective SEO campaigns, improving search engine rankings and visibility. I use data-driven tools like Google Analytics, Google Search Console, Rank Math, and SEMrush to guide strategy, refine content, and maximize impact.
I also drive growth through PPC campaigns, including successful campaigns that resulted in a 25% reduction in customer acquisition costs. I manage Google Ads and Facebook Ads, continuously monitoring performance to improve efficiency and conversion outcomes.
Beyond marketing, I build and maintain responsive WordPress websites using HTML and custom development, with a strong emphasis on security, mobile responsiveness, and conversion rate optimization. I’ve also led technical initiatives like a Google Indexing API project and managed Talent LMS platforms to support seamless eLearning experiences.
Experience
Work history, roles, and key accomplishments
IT and Web Development
Vital Signs Safety Foundation
Nov 2024 - Present (1 year 8 months)
Develops and maintains the company website using HTML and WordPress, focusing on mobile responsiveness, load speed, security, and backup/recovery. Implements SEO strategies (audits and keyword research) and tracks performance using Google Search Console and Google Analytics.
IT and Web Development
Nov 2024 - Present (1 year 8 months)
Website Development & Maintenance: Developed and optimized the company website using HTML and WordPress, ensuring mobile responsiveness, faster load times, and seamless user experiences. Regularly updated content for relevance and accuracy, implemented advanced security protocols, and established backup and recovery procedures. Led site migrations and platform upgrades to ensure functionality and
• Search Engine Optimization (SEO) & Search Engine Marketing (SEM):
• Conducted comprehensive website audits to identify optimization opportunities, improving functionality and boosting search engine rankings.
• Developed and executed strategic SEO action plans, enhancing organic search visibility and driving increased web traffic.
• Performed detailed keyword research to identify high-value keywo
SEO & SEM: Developed and implemented robust SEO strategies, conducting comprehensive website audits and in-depth keyword research to enhance organic search visibility and rankings. Optimized content, images, and meta tags while utilizing tools like Google Search Console and Google Analytics to monitor performance and uncover growth opportunities.
PPC Campaigns: Designed and managed high-impact PP
• Digital Marketing & SEO: Planned and executed integrated marketing strategies across digital platforms, including social media and web channels, driving visibility, membership growth, and traffic. Planned and implemented SEO tactics, such as on-page optimization, keyword research, and meta tag optimization, significantly improving search engine rankings and online engagement. Managed social medi
Digital Marketing & Content Strategy
Evaluated company websites for mobile performance and search engine optimization (SEO), enhancing user experience and improving search rankings.
Managed website development and maintenance, ensuring optimal functionality and responsiveness.
Created unique content and developed weekly/monthly digital content calendars to strengthen brand presence and audience en
Digital Marketing Strategy: Designed and executed comprehensive digital marketing strategies, including SEO, email marketing, and social media management (Facebook, Twitter, LinkedIn) to boost online visibility and engagement.
Website Maintenance: Managed website updates, product management, feature additions, and troubleshooting to ensure smooth, user-friendly experiences. Addressed website outag
Social Media Management: Successfully managed and optimized client social media platforms, including Facebook, Instagram, YouTube, and websites, to enhance brand visibility, foster engagement, and reach target audiences effectively.
SEO Strategy Development: Designed and executed comprehensive SEO strategies, integrating on-page and off-page optimization, forum marketing, social media optimization
Online Marketing Analyst (Amazon and eBay)
Jun 2012 - Jan 2014 (1 year 7 months)
• Amazon Seller Central Management: Successfully managed product listings across Amazon Seller Central accounts, including creating, editing, and maintaining variation listings. Implemented strategies to secure and maintain the Amazon Buy Box, increasing visibility and sales.
• eBay Listing Optimization: Oversaw and optimized eBay product listings, ensuring high-quality images, accurate descriptio
Online Marketing Analyst
Chrome Solutions Limited
Jun 2012 - Jan 2014 (1 year 7 months)
Managed Amazon Seller Central and eBay listing optimization, including maintaining product listings, improving visibility, and conducting regular listing audits. Performed SEO and keyword research for marketplaces and monitored account performance, including Amazon Vendor Central management and market opportunity evaluation.
Information Technology Tutor
Jul 2010 - Jun 2012 (1 year 11 months)
• IT Training: Delivered comprehensive training in qualitative techniques, computer applications (Word, Excel, PowerPoint), networking, programming, and database design using MS Access and other relevant tools.
• Computer Engineering Instruction: Conducted training for Computer Engineering courses at certificate, diploma, and advanced diploma levels, preparing students for ABMA examinations with a
Computer maintenance and repair.
Data entry, software installation.
Hardware and software troubleshooting.
Telephone operation.
Volunteer - Bookkeeping
McMillan Memorial Library
Aug 2007 - Dec 2007 (4 months)
Performed library housekeeping and book organization, including shelving and assisting visitors in finding resources. Completed data entry for borrowed/returned books and supported ongoing library cleanliness and upkeep.
• Organized and arranged books on shelves, ensuring proper categorization and easy access for readers.
• Assisted library visitors in locating books and navigating the library system.
• Performed data entry tasks, maintaining accurate records of borrowed and returned books.
• Cleaned and maintained shelves to ensure a tidy and welcoming library environment.
• Contributed to overall cleanliness and
Education
Degrees, certifications, and relevant coursework
NTTI
Information Technology
Studied:
Programming & Web Development: Gained proficiency in HTML, JavaScript, and web design, utilizing tools like Adobe Dreamweaver to create dynamic and responsive websites.
System Analysis & Design: Developed skills in analyzing user requirements and designing efficient, scalable systems.
Computer Networking & Operating Systems: Built a solid foundation in networking principles and operating
Bungoma High School
Nairobi Technical Training Institute
Information Technology, Information Technology
Studied Information Technology, including programming and web development (HTML, JavaScript), system analysis and design, computer networking and operating systems. Covered digital marketing and CMS, database management, and computer maintenance with qualitative techniques for data-driven problem solving.
Availability
Location
Authorized to work in
Job categories
Skills
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