Open to opportunities

Obiaju Akachukwu

@obiajuakachukwu

Message

Marketing Manager driving data-led, integrated brand campaigns and measurable growth.

Nigeria

Message

What I'm looking for

I’m looking for a marketing leadership role where I can own integrated campaigns end-to-end, use GA4/CRO and performance analytics to drive conversion and CPL improvements, and collaborate cross-functionally to build strong brand equity and measurable growth.

I’m a results-driven Marketing Manager with 5+ years of experience building integrated marketing strategies across regulated, high-stakes sectors. I connect market research and audience intelligence to brand positioning, clear messaging, and full-funnel execution—so campaigns translate into real commercial outcomes.

Across fintech/trading, healthcare training, life sciences, and nonprofit environments, I’ve led end-to-end campaign lifecycles: ICP and segmentation, creative briefing, multichannel planning, testing, and performance reporting. I’ve delivered measurable impact including 23% conversion uplift and 35% cost-per-lead reduction, plus a 19% increase in form completion rates through UX-focused landing page optimization and A/B testing.

What sets me apart is disciplined, data-informed decision-making paired with strong stakeholder leadership. I use GA4, Looker Studio, UTM and conversion tracking, and KPI dashboards to turn complex results into actionable recommendations, while managing cross-functional teams, vendors, and media partnerships with consistent brand voice, compliance, and delivery against ROAS.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Blueberry Funded

Mar 2025 - Present (1 year 5 months)

Led integrated marketing strategy for financial services client portfolios, owning brand positioning, audience segmentation, and full-funnel campaign execution. Conducted ICP research, managed end-to-end campaign lifecycle, and delivered performance reporting and stakeholder insights.

Integrated Marketing Strategy Positioning Audience Segmentation ICP Campaign Execution Creative Briefing Campaign Testing performance reporting Cross Functional Collaboration

Marketing & Brand Lead

Advanced Medical Life Sciences

Jan 2022 - Dec 2025 (3 years 11 months)

Developed and executed comprehensive marketing plans for a healthcare training and life sciences brand, including brand management, content strategy, stakeholder communications, and performance campaigns. Improved conversion rates by 23% and reduced cost-per-lead by 35% year-over-year through integrated, data-informed campaign execution.

Marketing Strategy Brand Management Messaging Frameworks Value Proposition Development Integrated Marketing Campaigns Content Strategy Email Marketing Digital Advertising Lead Generation Performance Marketing Conversion Rate Optimization

Marketing & Communications Manager

Joe Nwiloh Heart Foundation

Jan 2020 - Feb 2025 (5 years 1 month)

Owned multi-channel marketing and communications for a health-focused nonprofit, driving public awareness, brand recognition, and stakeholder engagement. Expanded reach and engagement through media partnerships and content strategy, including 42% organic audience growth and a 31% ROI improvement.