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Obare Geoffrey

@obaregeoffrey13

I am a Senior Design Engineer with 7+ years of experience bridging product design, software engineering, and AI architecture.

Kenya

Message

Throughout my career, I’ve shipped web, mobile, and USSD platforms across fintech, banking, health, and commerce. Having equal fluency in design tools and modern codebases allows me to keep designs grounded in what is buildable, while ensuring engineering output remains intuitive and user-centered.

Core Capabilities:
• Design Systems & Systems Thinking: Architecting component libraries in Figma and code, brand systems, and cross-platform visual consistency.
• Full-Stack & AI Engineering: Building web applications (React, Next.js, TanStack), conversational AI engines (LangGraph, Groq, Qdrant), REST/GraphQL APIs, and containerized deployments (Docker, Traefik).
• Product & UX Research: Conducting field research with end users, rapid prototyping, usability testing, and cross-functional team alignment.

Key Impact Highlights:
• Engineered Kuzafy's WhatsApp conversational commerce engine (LangGraph, Groq) and multi-tenant infrastructure, securing Meta Tech Provider status.
• Reduced design-to-engineering handoff time by 60% at InfyStrat by migrating legacy design libraries into unified Figma systems.
• Improved average session duration by 25% at BURN Manufacturing through traffic analytics and user-centered redesigns.

Tech & Tools Stack:
• Engineering: TypeScript, JavaScript, React, Next.js, TanStack, Node.js, Express, PostgreSQL, Supabase, Docker, AWS
• AI & Vector DBs: LangGraph, RAG Pipelines, Qdrant, Ollama, Groq, Gemini
• Design & UX: Figma, Design Systems, User Research, Information Architecture, Adobe Creative Cloud
Whether designing multi-screen fintech workflows or building component libraries and multi-tenant backends, I build software engineered for real-world usability and scale.

Experience

Work history, roles, and key accomplishments

Product Designer + Engineer

Kuzafy

Nov 2025 - May 2026 (6 months)

Led end-to-end design of a multi-tenant SaaS commerce platform for SMB merchants, from merchant interviews through to shipped UI.
Designed the merchant-facing dashboard and WhatsApp conversational flows, and shipped designs directly into production as sole designer and engineer.

Figma Design Systems User Research Prototyping React TypeScript TanStack HTML CSS Tailwind WhatsApp Commerce SaaS AI React Typescript Agentic AI

UI/UX Developer

InfyStrat Software Services

Feb 2025 - Jun 2025 (4 months)

Migrated the full asset library from Adobe XD to Figma, cutting handoff time 60% and eliminating version fragmentation. Led end-to-end human-centred design for web, mobile, and USSD platforms, and built scalable component systems that improved cross-functional collaboration by 50%.

Figma Adobe XD Design Systems User Research Usability Testing WCAG Prototyping USSD Mobile Web Component Systems Collaboration HTML CSS Next.js

Software Engineer

BURN Manufacturing LLC

Oct 2022 - Feb 2025 (2 years 4 months)

Owned UI/UX design and engineering for BURN's website and microsites using Figma, Photoshop, and Illustrator, shipping designs in React and TypeScript. Contributed design work to the digital rebrand to ECOA and applied user research to increase average session duration by 25%.

Figma Photoshop Illustrator React TypeScript User Research Web Design Microsites Rebranding Traffic Analysis Web Analytics SEO Next.js SharePoint

Lead Product Designer

Madavi Agency

Jun 2019 - Jun 2021 (2 years)

Owned product design end-to-end across fintech, health, and commerce verticals in the Kenyan market, from research through to launched product. Partnered with engineering teams to define component architecture, reducing development iterations by 50% and improving design effectiveness by 65%.