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Nurul Fajri

@nurulfajri

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I build high-performing influencer campaigns that grow FMCG brand visibility and sales.

Indonesia

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What I'm looking for

I'm looking to grow in marketing roles where I can lead influencer campaigns, shape content strategy, use performance data to optimize budgets, and build high-value creator partnerships.

At Skintific, I develop content strategy and creative direction for the Philippines market, producing 90+ tailored KOL briefs monthly and supporting 2,500+ KOL collaborations. My campaigns have grown to 200M+ organic impressions and 17.5K+ SKU units sold.

Previously at WPP Media, I led end-to-end influencer campaigns for Unilever Indonesia brands including Axe, Lifebuoy, Dove, and Rexona. I managed 1,500+ talents in three months, negotiated creator partnerships, and connected influencer content with large-scale digital campaigns.

I combine trend analysis, creative copywriting, talent negotiation, budget management, and performance reporting to turn influencer content into commercial outcomes across Instagram, TikTok, and YouTube.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

Skintific

Oct 2025 - Present (11 months)

Developed 90+ content briefs monthly and scaled influencer campaigns to 200M+ organic impressions and 17.5K+ units sold. Managed budgets, led business development, and delivered performance reports to the Head of Marketing.

Content Strategy Influencer Marketing Campaign Management Budget Management Market Analysis Creative Direction Copywriting Business Development Reporting

Campaign Management Executive

WPP Media

Apr 2025 - Oct 2025 (6 months)

Recruited and managed creators and KOLs for Unilever brands, negotiated partnerships, and led end-to-end campaign execution. Oversaw 1,500+ talents within 3 months for community-led campaigns.

Influencer Marketing Campaign Management Negotiation Talent Management Social Media Management Content Review Client Relations Project Management

Campaign Management Executive

Airda Group Sdn Bhd

Oct 2024 - Jan 2025 (3 months)

Identified and recruited content creators, conducted high-volume outreach, and managed 50+ active creator projects daily. Reviewed 20+ creator scripts daily and handled financial aspects including pricing and profit analysis.

Influencer Marketing Content Creation Project Management Financial Analysis Script Review Outreach Affiliate Marketing

Administration and Customer Services

EVE Ragnarok Game Online server

Jan 2023 - Jun 2024 (1 year 5 months)

Managed a global community of 270+ players on Discord, resolving over 90% of complaints within 24 hours. Contributed to revenue increase of $3,549 and processed player payments with high accuracy.

Customer Service Community Management Conflict Resolution Negotiation Payment Processing Google Spreadsheet Financial Records