Rachelya Putri

Managed client accounts and supported public relations and communication activities, working across client servicing, campaign coordination, media relations, and stakeholder communication.

• Managed day-to-day communication with clients and maintained professional relationships to ensure clear briefs, expectations, and campaign requirements.
• Coordinated client requests and internal team deliver

Managed marketing and brand communication strategies for a wedding and prewedding documentation vendor, focusing on brand visibility, client communication, service positioning, and customer experience.

• Developed marketing and communication strategies to strengthen brand visibility and establish consistent brand positioning.
• Managed communication between prospective clients, existing clients,

Managed and optimized paid digital advertising campaigns across Meta Ads and TikTok Ads, focusing on campaign performance, audience targeting, creative testing, and data-driven optimization.

• Monitored daily campaign performance using CTR, CPC, ROAS, and other campaign KPIs.
• Conducted A/B testing across creatives, audience targeting, messaging, and campaign approaches.
• Analyzed campaign data

Contributed editorial content to VIVA Bali covering social and public-interest topics.

• Researched and developed article ideas based on current social and public-interest issues.
• Produced editorial content for digital publication with a focus on accessible and informative storytelling.
• Developed perspectives and written content around youth, leadership, society, and contemporary issues.
• Pu

Independent writer producing research-based and editorial content covering public policy, politics, human rights, gender, women’s issues, society, and culture.

• Research and write editorial articles on current affairs, public policy, social issues, and contemporary developments.
• Develop article angles, conduct background research, structure arguments, and translate complex issues into accessib

Managed integrated marketing communication initiatives combining content strategy, SEO, paid advertising, lead generation, and brand activation.

• Developed and executed marketing campaigns that increased brand awareness by approximately 43%.
• Implemented content and SEO strategies that contributed to a 58% increase in website traffic.
• Managed Meta Ads and Google Ads campaigns to support lead

Developed and executed social media and digital marketing strategies across Instagram, TikTok, and LinkedIn to strengthen brand awareness, audience engagement, and lead generation.

• Developed platform-specific content strategies based on audience behavior, trends, and campaign objectives.
• Increased social media engagement by up to 40% within the first two months.
• Grew followers from 1,200 to

• Assisted in developing and executing comprehensive social media strategies to strengthen brand image, increase digital engagement, and support the company’s marketing objectives.
• Conducted market and audience research to understand audience preferences and behavior, then translated insights into relevant content planning.
• Managed social media platforms in collaboration with design and copywr

Managed client accounts and supported public relations and communication activities, working across client servicing, campaign coordination, media relations, and stakeholder communication.

• Managed day-to-day communication with clients and maintained professional relationships to ensure clear briefs, expectations, and campaign requirements.
• Coordinated client requests and internal team deliver

Managed digital marketing, event promotion, audience engagement, ticketing, and media partnership activities across 100+ music and community events.

• Developed and executed integrated marketing campaigns to increase event awareness, audience engagement, and ticket sales.
• Managed cross-channel event promotion across Instagram, TikTok, and Twitter/X based on campaign objectives and target audie

Worked on marketing and communication-related activities, supporting content, campaign, and brand communication initiatives.

• Supported marketing and communication activities according to project and business objectives.
• Contributed to content and campaign execution across relevant digital channels.
• Coordinated with internal teams and external stakeholders to support project delivery.
• Assi

Managed client accounts and supported public relations and communication activities, working across client servicing, campaign coordination, media relations, and stakeholder communication.

• Managed day-to-day communication with clients and maintained professional relationships to ensure clear briefs, expectations, and campaign requirements.
• Coordinated client requests and internal team deliver

Studied International Relations with academic interests spanning international affairs, public policy, political and social issues, strategic studies, and communication.

Relevant experience included strategic policy research, issue analysis, research-based recommendations, discussion forums, and strategic opinion publications through the Student Executive Board (BEM KM UMY).