Open to opportunities

Daniya Ruly

@daniyaruly

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International Relations graduate specializing in Public Relations and Marketing.

Indonesia

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What I'm looking for

I seek a dynamic role that fosters creativity and strategic thinking, with opportunities for growth.

I am an International Relations graduate with a strong focus on Public Relations, Social Media Marketing, and Strategic Analysis. My experience includes executing impactful KOL strategies and enhancing content performance, which has driven substantial engagement across various social media platforms. I am passionate about leveraging creativity and data-driven insights to make a positive impact in sectors such as beauty, mental health, and social welfare.

Throughout my career, I have successfully spearheaded marketing campaigns that resulted in significant audience reach and customer acquisition. At PT Akasha Wira International, I developed partnerships with over 300 influencers, optimizing content strategies that led to a remarkable increase in online brand awareness. My role as a Marketing Specialist at Skintific further honed my skills in managing large-scale influencer collaborations and analyzing market trends to drive sales.

In addition to my professional experience, I have contributed to academic projects and held leadership positions in organizations focused on foreign policy. My ability to communicate effectively and manage projects has been instrumental in achieving organizational goals and enhancing visibility within the international relations community.

Experience

Work history, roles, and key accomplishments

Marketing Staff

PT Akasha Wira International

Feb 2024 - Jan 2025 (11 months)

Spearheaded KOL marketing strategies for Makarizo Professional, partnering with over 300 influencers to enhance audience reach. Developed creative briefs and executed content strategies, significantly boosting engagement and driving customer acquisitions through TikTok ad campaigns.

KOL Marketing Social Media Strategy Content Creation Data Analysis Campaign Management Influencer Collaboration TikTok Advertising Brand Awareness Creative Briefs

Marketing Specialist

Skintific

Oct 2023 - Jan 2024 (3 months)

Directed marketing acquisition campaigns on TikTok, achieving over 1,000,000 impressions and converting 5,000+ customers. Created impactful creative briefs and managed influencer collaborations, significantly boosting product visibility and interactions.

Influencer Management Campaign Analysis Customer Acquisition Creative Briefs Marketing Campaigns Market Analysis

Brand Marketing Intern

Skintific

Jul 2023 - Oct 2023 (3 months)

Analyzed market trends and developed promotional plans that reached over 500,000 potential customers. Collaborated with KOLs to create content and played a key role in launching a foundation product, driving significant sales.

Market Analysis Marketing Planning Content Creation Sales Strategy Campaign Management Social Media Marketing Product Launch Data Analysis

Outreach Intern

Campaign.com

May 2022 - Oct 2022 (5 months)

Created and managed original content that increased engagements on social media. Led collaborations with organizations and content creators, producing educational posts and optimizing strategies based on audience insights.

Content Management Collaboration Campaign Development Brand Awareness

Social Media Marketing Intern

PT Dinasti Kreator Cantik Indonesia

Mar 2021 - Aug 2021 (5 months)

Curated a database of influencers and executed campaigns that achieved significant engagement. Participated in brainstorming sessions and assisted in planning offline events, enhancing brand awareness.

Influencer Marketing Campaign Execution Event Planning Brand Awareness Social Media Strategy Brainstorming Campaigns Database Management

Education

Degrees, certifications, and relevant coursework

Universitas Airlangga

Bachelor Degree, International Relations

2019 - 2023

Grade: GPA 3.52/4.00

Activities and societies: Contributed to the book 'Strategic Options for Dealing with the Dynamics of Domestic and Foreign Politics' focusing on international relations and political dynamics.

Graduated with a Bachelor Degree in International Relations, achieving a GPA of 3.52/4.00. Participated in the Indonesian International Student Mobility Awards in 2021, which allowed for an academic exchange at the University of Limerick, Ireland.