Open to opportunities

Randhie Apituley

@randhieapituley

Message

Social Media Planner and Digital Marketing Specialist driving engagement and performance for brands.

Indonesia

Message

What I'm looking for

I seek roles where I can lead social and content strategy in a collaborative, data-driven team, driving measurable engagement and commercial impact.

I am a results-driven Social Media Planner and Digital Marketing Specialist with 6+ years of experience across FMCG, automotive, and integrated marketing environments. I translate business objectives into data-informed digital strategies—leading content planning, influencer strategy, real-time marketing, and performance-driven campaigns that deliver measurable engagement and commercial impact.

I've led content execution for major brands, managed cross-functional teams, and driven high-impact results such as 1.6M+ impressions and 1.3M+ reach in four months for a major automotive client. I combine creative craft (Adobe Photoshop, Premiere Pro, CapCut) with analytics and strategic thinking to optimize reach, views, and campaign ROI.

Experience

Work history, roles, and key accomplishments

Social Media Executive

OLIVER Agency

Managed social strategy and execution for multiple Unilever brands (AXE, POND’S Men, CloseUp, LUX, Rexona Men, Molto, Cornetto), delivered campaign concepts and KOL briefs, and produced performance reports that informed strategic decisions and contributed to AXE winning an MMA Award in 2023.

Content Strategy Influencer Marketing performance reporting Campaign Strategy Social Analytics

Social Media Planner

Bounche Indonesia

Led content execution for Wuling Motors Indonesia, developing monthly and campaign-based content and managing production workflows to ensure timely delivery; optimized performance to achieve 1.6M+ impressions and 1.3M+ reach in four months.

Social Media Strategy Content Planning Campaign Management Social Media Analytics Creative Briefing Cross Functional Collaboration Adobe Premiere Pro Capcut

Social Media Executive

Ambilhati

Provided live reporting and same-day edited content for offline activations (Spotify, Gudang Garam Signature, HYDROPLUS), delivering optimized copy and publish-ready video assets for event campaigns.

Event Social Coverage Capcut Adobe Premiere Pro

Social Media Executive Intern

OLIVER Agency

Supported day-to-day brand initiatives including content creation, copy strategy, live campaign reporting, and monthly performance insights to support senior social teams.

Content Creation Copywriting Social Media Management Adobe Photoshop Google Sheets

Head Crew & PIC

PT. Provaliant Group

Led on-ground activities for large-scale events including Nickelodeon’s SpongeBob 20th anniversary, coordinating crew, vendors, and departments and managing petty cash to ensure smooth event operations.

Event Management Vendor Management On site Operations Petty Cash Logistics

Graphic Designer & Content Planner

KlasiKopi

Developed brand identity, packaging, and social content while managing content calendars and production workflows; analyzed performance metrics and reported insights to the owner to improve engagement.

Brand Identity Packaging Design Content Planning Adobe Photoshop Social Analytics Creative Direction