Open to opportunities

Citra Getsemani

@citragetsemani

Performance-driven influencer and affiliate marketing specialist driving measurable consumer engagement and revenue growth.

Indonesia

Message

What I'm looking for

I’m looking for a performance-driven marketing role where I can lead influencer/KOL and affiliate activations, use data to optimize KPIs, and collaborate cross-functionally to build impactful consumer experiences and sustainable brand growth.

I’m a results-driven marketing specialist with 3+ years of experience in consumer activation, influencer marketing, and affiliate marketing across Indonesia and international markets. I focus on performance-driven campaign execution that turns market insights into measurable business results.

In my Senior Affiliate & Influencer Marketing Specialist role, I lead consumer activation campaigns across TikTok Shop and Shopee, and I consistently exceed KPI targets. I also recruit, negotiate, and manage 1,000+ affiliate and influencer partners across multiple markets, while optimizing strategies through consumer behavior, campaign performance, and market trend analysis.

I’m especially proud of leading a US Black Friday campaign that exceeded targets by 3x, earning Best Employee of the Year 2023, and driving a 250× increase in Oxone’s TikTok Shop GMV over 20 months. I bring strong stakeholder management, cross-functional collaboration, and data-driven marketing initiatives to build impactful consumer experiences and sustainable brand growth.

Experience

Work history, roles, and key accomplishments

Current

Senior Affiliate & Influencer Specialist

Current

PT Egogohub Indonesia

Apr 2024 - Present (2 years 3 months)

Lead consumer activation campaigns across TikTok Shop and Shopee, translating insights into measurable results while exceeding KPI targets. Managed 1,000+ affiliate and influencer partners and helped scale Oxone Kitchenware TikTok Shop GMV by 250x over 20 months.

Consumer Activation Influencer Marketing Affiliate Marketing TikTok Shop Shopee Partner Recruitment Campaign Planning KPI Management Performance Analysis Stakeholder Management Cross Functional Collaboration Performance Optimization

Project Manager - KOL & Affiliate

Anua & P.Calm Korean Skincare

Mar 2025 - Feb 2026 (11 months)

Lead a team of affiliate specialists to execute TikTok Shop campaigns aligned with KPIs. Developed UGC-driven affiliate activation strategies, monitoring performance and delivering data-driven recommendations for sales KPI growth.

Project Management Affiliate Marketing TikTok Shop UGC (User Generated Content)UGC Strategies performance reporting Sales KPIs

Marketing Consultant - Influencer

Greedy Game Indian Company

Jan 2025 - Jan 2026 (1 year)

Conducted market research and competitive analysis to identify campaign and mobile app growth opportunities in Indonesia. Managed influencer activation planning, budgeting, creator negotiations, and performance reporting to optimize ROI and user acquisition outcomes.

Market Research Competitive Analysis App Growth Influencer Marketing Campaign Planning Campaign Execution performance reporting Campaign Budgets Financial Coordination ROI Optimization User Acquisition Stakeholder Management

Brand Marketing Specialist

PT Hongkong Yinta Tech

Apr 2023 - Apr 2024 (1 year)

Developed and executed consumer activation and KOL marketing strategies across international markets (US, UK, Europe) across Amazon, TikTok, and Instagram. Led a US Black Friday campaign that exceeded targets by 3x and earned Best Employee of the Year 2023.

Consumer Activation KOL Marketing Celebrity KOL Management Campaign Strategy TikTok Instagram Amazon Negotiation Onboarding Performance Evaluation Cross Market Coordination Stakeholder Management

KOL Specialist (Influencer)

SEKAI Electronic Indonesia

Oct 2022 - Apr 2023 (6 months)

Managed influencer and media partnerships to support digital brand activation and consumer engagement campaigns. Planned and executed online affiliate activation (affiliate gathering), including influencer outreach, participant management, and event operations.

Influencer Marketing Media Partnerships Brand Activation Affiliate Marketing Event Operations Campaign Execution

Marketing & Communication Intern

Ascott, Somerset, Citadines International Hotel

Aug 2019 - Nov 2019 (3 months)

Supported customer acquisition by enrolling hotel guests into the Ascott Star Rewards (ASR) loyalty program and assisting digital marketing content development. Helped with social media management and conducted market and competitor research to identify consumer trends and improve brand visibility.

Loyalty Program Support (ASR)Customer Acquisition Social Media Management Content Scheduling Market Research Brand Visibility Support Competitive Analysis

Student Representative - Assistant

Wardaya College Study

Aug 2022 - Present (3 years 11 months)

Provided prospective students and parents with information and guidance on international university programs, admissions, and student life. Managed inquiries and supported education marketing and student outreach, including event operations and on-site coordination.

Student Recruitment Education Marketing Student Outreach Event Operations