Nomhle Dlala
@nomhledlala
I grow financial-market revenue through sales, retention, partnerships, and high-performing teams.
South AfricaWhat I'm looking for
I'm currently leading sales and retention initiatives for retail trading clients at ATFX Africa, driving engagement, reactivation, deposit growth, and executive-level KPI reporting.
Previously, I led business development at FP Markets and HF Markets, growing affiliate programmes across South Africa, developing partner relationships, presenting services, hosting meetings and events, and helping scale teams.
Across more than 12 years in financial markets, I've led sales teams, acquired and onboarded clients, trained agents, delivered webinars and seminars, and consistently worked toward sales, deposit, and trading-volume targets.
Experience
Work history, roles, and key accomplishments
Sales Manager
ATFX Africa
Jun 2025 - Present (1 year 3 months)
Lead sales and retention initiatives for retail trading clients. Drive client engagement, reactivation and deposit growth, prepare executive-level performance and KPI reports, and manage the Sales & Retention team.
Head of Business Development
FP Markets
Dec 2022 - Oct 2024 (1 year 10 months)
Grew the affiliate program throughout the country, cold called potential partners, and arranged meetings to present services. Supported and attended affiliate events, and assisted in scaling and hiring the team.
Head of Business Development
HF Markets
May 2021 - May 2022 (1 year)
Helped the team plan and achieve KPIs, grew the affiliate program throughout South Africa, cold called potential partners, and set up meetings to present services.
Sales and Business Development Team Leader
HF Markets
Feb 2020 - May 2021 (1 year 3 months)
Supported and led a team of 10 sales agents, 2 retention agents, and 2 business development agents. Monitored team performance, provided feedback, and motivated the team to drive sales and meet targets.
Business Development Executive
HF Markets
Apr 2017 - Jan 2020 (2 years 9 months)
Acquired and developed new partners, met monthly sales targets, prospected and converted new client leads, facilitated onboarding of new clients, and traveled to seminars and trade events.
Senior Account Executive
Forex Capital Markets (FXCM)
Jun 2016 - Apr 2017 (10 months)
Prospected new leads, explained product features and benefits, met monthly sales targets, facilitated client onboarding, and built relationships with existing retail clients.
Online Sales Consultant
Purple Group
Jan 2015 - Jun 2016 (1 year 5 months)
Facilitated onboarding of new clients, met monthly sales targets, sold trading platforms and investment products, and hosted webinars and seminars to train clients.
Part Time Sales Consultant
Looks International
Jan 2009 - Jun 2010 (1 year 5 months)
Worked part-time in a sales consultant role.
Education
Degrees, certifications, and relevant coursework
Khumbulani High School
Secondary School, General
2003 - 2008
Completed secondary education at Khumbulani High School from 2003 to 2008.
IMM Graduate School
BBA, Marketing Management
2016 -
Enrolled in the BBA Marketing Management program at IMM Graduate School in 2016, but did not complete the degree.
Alison
Introduction to Canva, Design
2023 -
Completed the Introduction to Canva course on Alison in 2023.
EastCape Midlands College
NQF 5, Business Management
2010 -
Pursued NQF 5 Business Management at EastCape Midlands College in 2010.
Moonstone
Regulatory Exam 5, Regulatory
2015 -
Completed the Regulatory Exam 5 through Moonstone in 2015.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Salary expectations
Skills
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