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Noah Gentry

@noahgentry

Salesforce Operations Specialist at Rocketrip who cut manual follow-up by 30% with Salesforce Flow automation.

At Rocketrip, I owned day-to-day Salesforce workflows for a business travel savings platform. I built and maintained Flow automations for lead routing, onboarding, renewals, and exception handling, reducing manual follow-up work by 30%.

I also created reports and dashboards for pipeline coverage, program adoption, account health, and forecast reviews. By defining validation rules, required fields, duplicate checks, and ownership conventions, I improved CRM data completeness from 86% to 97%.

At Aloware, I configured Salesforce processes for a B2B communications and contact-center sales organization. Stage-aging reports, close-date controls, and scheduled follow-up helped reduce stale open opportunities by 24%.

Earlier, I supported Salesforce business processes at Tableau, ThoughtSpot, and MongoDB. At ThoughtSpot, standardized close criteria and stage-exit checks increased opportunities with documented next actions from 62% to 91%; at MongoDB, governed reporting reduced weekly preparation from two days to five hours.

Experience

Work history, roles, and key accomplishments

Salesforce Operations Specialist

Rocketrip

May 2024 - Jun 2026 (2 years 1 month)

Owned day-to-day Salesforce workflows for a business travel savings platform, maintaining lead, contact, account, opportunity, and activity records. Built and maintained Salesforce Flow automations, reducing manual follow-up work by 30%, and improved CRM data completeness from 86% to 97%.

Salesforce Salesforce Flows Lead Management Contact Management Account Management Opportunity Management Reports Dashboarding Validation Rules Data Quality Automation Process documentation

Salesforce CRM Administrator

Aloware

Sep 2022 - Apr 2024 (1 year 7 months)

Administered Salesforce processes for a B2B communications and contact-center sales organization, configuring Flow, assignment rules, email alerts, and approval paths. Reduced stale open opportunities by 24% and wrote workflow runbooks for user support.

Salesforce Salesforce Flows Assignment Rules Email Alerts Approval Processes Reports Dashboarding Data Imports Deduplication Picklist Standards Workflow Documentation

Salesforce Business Systems Analyst

Tableau

Jun 2020 - Aug 2022 (2 years 2 months)

Supported Salesforce business processes for an enterprise analytics software organization, translating requirements into configuration changes. Designed dashboards and improved data quality, cutting records failing required-field standards by 35%.

Salesforce Business Analysis Configuration Validation Rules Reports Dashboarding Flow Data Quality Documentation Sandboxing

Sales Operations Analyst, Salesforce

ThoughtSpot

Jul 2016 - Jun 2020 (3 years 11 months)

Supported Salesforce as the operating system for a growing enterprise analytics sales organization, maintaining processes for prospecting, account planning, and opportunity management. Improved forecast review consistency, increasing opportunities with documented next actions from 62% to 91%.

Salesforce Sales Operations Reporting Dashboarding Validation Rules Assignment Logic Alerting data review Documentation User Training

Sales Operations Analyst

MongoDB

Apr 2013 - May 2016 (3 years 1 month)

Maintained sales operations data and reporting for a developer-focused database platform, working with Salesforce leads, contacts, accounts, opportunities, and activities. Reduced weekly reporting preparation from 2 days to 5 hours by implementing governed report filters and repeatable data checks.